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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Suzuki has to take out $45M loan just to shutter US dealers

Bloomberg reports American Suzuki is set to borrow up to $45 million to to close its automotive dealerships and freshen up its it motorcycle and marine business. Suzuki Motor Corporation will loan American Suzuki the funds at three percent below the London Interbank offered rate in order to offer dealer owners a cash payment in exchange for voluntarily abandoning franchise agreements. The company's 216 dealers have 10 days to make a decision on the matter. Under the plan, Suzuki would give dealer owners half of what they're owed in one lump sum, and the dealers would then be able to pursue the remaining debt through the company's bankruptcy procedure.
U.S. Bankruptcy Judge Scott C. Clarkson granted American Suzuki interim authority to borrow the funds, but Bloomberg reports the company will likely return to court in a few weeks to seek up to $100 million. According to Richard Pachulski, a lawyer for Suzuki America, the automaker may owe its dealers somewhere around $50 million.

Suzuki details 2019 Jimny engine and safety specs

Last month, we were able to publish official images of the upcoming new generation Suzuki Jimny SUV. Now, Suzuki has released a detailed mega-gallery of the boxy 2019 Jimny and some essential information on its powertrain and safety tech. The big news is that the Jimny's introductory engine choice will be bigger than anticipated, as it will be the 1.5-liter, 100-horsepower four-cylinder gasoline engine producing 96 pound-feet of torque. For the time being, no other powertrain options are available, and there's no word yet of a hybrid variant. The offered transmissions are a five-speed manual and a four-speed automatic, and 4WD mode is switchable from a separate gear lever with high and low range. Curb weight is mentioned to be as low as 2400 pounds. As for the Jimny's safety, there's now automatic emergency braking, lane departure warning combined with "Weaving Alert," and also traffic sign detection — certainly high tech for a very small SUV. But it's outside the reach of any road signage where the Jimny is designed to shine, as the image gallery shows with photos of the vehicle off-road. The Jimny's approach angle is 37 degrees, the ramp breakover angle is 28 degrees and the departure angle a nice 49 degrees. The minimum ground clearance is mentioned to be roughly 8.3 inches. Related Video: Featured Gallery 2019 Suzuki Jimny View 16 Photos News Source: Suzuki Suzuki SUV Off-Road Vehicles suzuki jimny