1987 Suzuki Samurai 4wd Tintop on 2040-cars

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Indian diamond merchant gives 600 new cars to his staff

NEW DELHI — India's Prime Minister Narendra Modi helped a diamond merchant present hundreds of new cars as gifts to his employees on Thursday. Six hundred employees of Hari Krishna Exporters, a diamond trading company run by Savji Dholakia, received cars made by Indian manufacturer Maruti Suzuki, while around 1,000 more staffers were offered gifts of cash deposits and apartments in a huge outdoor ceremony in Surat, Gujarat. Indians often give each other gifts in the run-up to Diwali, a major Hindu festival celebrating the triumph of good over evil that this year falls on Nov. 7. Modi addressed the prize-giving in his home state of Gujarat via video link, as well as presenting some of the employees with car keys in the capital New Delhi. Dholakia is famous across India for giving lavish gifts to his employees at Diwali, including hundreds of apartments in 2016's ceremony. The showroom value of the 600 cars would be more than $2 million. Gift-giving in the latter part of the year when several Hindu festivals are celebrated provides a major boost to India's economy. The gifts were part of a program targeting staff who have given loyal service to the diamond trader. "The aim of this program was to reward employees' loyalty and dedication towards the company," Dholakia said in a Facebook post.Reporting by Alasdair Pal Related Video: Image Credit: Reuters Auto News Weird Car News Suzuki

Toyota and Suzuki are looking at an R&D partnership because they admit they're behind

The Chairman of Suzuki Motor Corporation, Osamu Suzuki, and the President of Toyota, Akio Toyoda, have convened at Toyota's Tokyo offices to declare plans to join hands regarding research and development. According to Toyoda, Toyota "hasn't been good at creating alliances," and its partnership with the small carmaker Daihatsu has been the most well-known collaboration so far. Perhaps the comment has a tinge of regret from Toyota and GM's NUMMI days in Fremont, especially as the statement released by Toyota says that "Toyota is conscious of the fact that it may be behind competitors in North America and Europe when it comes to the establishment of standardizations and partnership with other companies." But as different technologies advance at breakneck speed and it is difficult for companies both big and small to stay competitive, let alone ahead of the game, Toyota is accepting the need for collaboration. Toyoda referred to passenger safety, environmental issues, automated driving, and hydrogen technology, all of which are key challenges for any carmaker looking to stay relevant, and all expensive to experiment with. Spreading the cost over more vehicles should help. "We received an offer from Suzuki regarding collaboration possibilities on advanced and future technologies such as in information technology. Suzuki made a frank proposal to us, and in understanding that Toyota is facing the challenges which I had mentioned earlier, we thought that with the relationship between both companies, there is an opportunity for a business partnership to help solve such challenges. As such, we decided to explore such possibilities together," said Toyoda. In the future, Daihatsu will still be Toyota's tool in emerging markets, but now Toyota could have access to Suzuki's small-car know-how. Osamu Suzuki acknowledges that "Suzuki's current business focuses on minivehicles in Japan and India," as Suzuki withdrew from the US and Canada in 2013. A joint effort will help Suzuki remain relevant, and as a manufacturer of predominantly small vehicles it has been focusing on competitive pricing more than cutting edge technology. Related Video:

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.