1986 Suzuki Samurai on 2040-cars

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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Suzuki recalling 101,000 Forenza, Reno models over faulty headlamps

The National Highway Traffic Safety Administration has announced a recall of over 100,000 Suzuki models. The NHTSA recall extends to certain 2004-2006 Suzuki Forenza models and 2005-2006 Reno vehicles, These were vehicles produced from September 2003 through March 2006.
According to the announcement, the recall pertains to potentially faulty headlight assemblies. A poor contact in the headlight terminals can result in the splice pack melting, resulting in partial or complete loss of headlamp functionality.

Suzuki Jimny displays Samurai spirit in Japanese snowstorm

Say what you will about its smallest SUVs, but you have to hand it to Suzuki: the likes of the Samurai, Sidekick and Vitara were doing the little-sport-ute-that-could thing long before most of the rest of the industry caught on. And the formula remains relevant enough that Suzuki is still selling the same basic Samurai overseas as the Jimny.
That could be why the Samurai still has something of a cult following. Well, that and the name - which, as it turns out, may not have been such a stretch after all. A Samurai warrior, after all, was just one man - but like any other knight, he was worth more than his headcount on the battlefield. Or in this case, a Japanese snowstorm. Just watch the half-minute video below to see what we mean.