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Incentives aid smooth Suzuki wind down

American Suzuki is continuing to offer buyers substantial incentives even as the company winds down operations. Those looking to nab a new Suzuki vehicle will find rebates of between $500 and $2,000 and zero-percent financing for up to 72 months as dealers look to liquidate inventory following the automaker's filing for Chapter 11 bankruptcy protection last month. The strategy is working so far. Last month saw Suzuki sell a total of 2,224 vehicles, up 22 percent compared to the same time period in 2011. The Japanese manufacturer says it will continue the incentives through December.
Suzuki had around 5,000 units in dealer inventory in the US when it went into bankruptcy protection, with an additional 1,500-1,700 vehicles headed to dealers at that time. The company says it will continue to honor warranties moving forward using its current dealer network. Most of the dealerships will become Suzuki service and parts stores after American Suzuki shutters car sales in the US.

Suzuki demand in US rises after bankruptcy

Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.
Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 percent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.
As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its North American car sales.

Lucky Australians get super-limited Suzuki Jimny Heritage Edition

Every time the Suzuki Jimny comes up, people in the U.S. throw around phrases like “forbidden fruit” and words like “unobtanium.” Still, the automakerÂ’s newest off-roader may be impossible to get, even for people in markets where itÂ’s sold. The new Jimny Heritage Edition will soon be available in Australia, but its super-limited numbers will make it one of the rarest pint-sized off-roaders yet. Suzuki said it would only build 300 of the retro-inspired Jimnys. The companyÂ’s Australian website shows four colorways, including green, white, grey, and black, each accented by red and orange graphics and red mudflaps. Heritage decals and a unique cargo tray round out the look. The Heritage Edition gets the same 1.5-liter four-cylinder engine that the standard Jimny and Jimny Lite get, which produces around 100 horsepower and 96 pound-feet of torque. Suzuki offers a four-speed automatic transmission in other variants, but the Heritage comes exclusively with a five-speed manual gearbox. The JimnyÂ’s ultra-compact size, short wheelbase, and almost nonexistent front and rear overhangs make it a surprisingly capable off-roader. Utility vehicles have ballooned in size here in the States, and while we never got the Jimny, we did get oddities like the Geo/Chevy Tracker before the market went wild on luxo-barge SUVs. The Heritage Edition builds on the GLX trim, the most “luxurious” variant, if you can call it that. The trim gets a seven-inch touchscreen with Apple CarPlay and Android Auto, navigation, LED headlights, a rearview camera, fog lights, and even some advanced driver aids. Though small and somewhat basic, the Jimny Heritage Edition can be upgraded with several options and accessories. Suzuki offers skid plates, cargo accessories, premium speakers, and even an $1,800 (AUD) 15-inch wheel kit. Pricing starts at AUD 33,490, or $22,591, a few thousand more than the base Jimny. White is the only standard paint color, however, so lucky buyers will have to shell out an additional $695 for one of the other hues. Related Video