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Suzuki teases production C-segment crossover, could it have saved them in US?

Wed, 06 Feb 2013

Suzuki may be retreating (amidst booming sales) from the US market, but its efforts to woo European buyers are still going strong. Witness as proof these shadowy teaser images of the automaker's new C-segment crossover that it plans to unveil at the Geneva Motor Show next month.
Until the official debut, we've got just a few tidbits of information to report about the upcoming Suzuki. We're told, and can see, that the car has been modeled on the S-Cross concept car from the 2012 Paris Motor Show. Quite a bit of translation has happened, however, from show car to production form, as we see that the sweeping greenhouse of the S-Cross has been ditched in favor of a traditional pillared setup, large LEDs have moved from the lower front fascia to under the headlamps, and the grille is now much more in line with the rest of Suzuki's current range. The crossover is still painted in a faintly froggish shade of green, though, so the weirdness hasn't been completely leeched out.
We're also informed that the new C-segment offering will have an available a four-wheel-drive powertrain and one of the largest luggage areas in the segment. All of which strikes us as good stuff, but we're still not convinced that this unnamed entrant could have turned the Japanese automaker's fortunes in North America - even if it would have competed in one of the industry's fastest-growing segments. Feel free to read over Suzuki's brief press release below and look at the images before speculating for yourself in Comments.

Suzuki Hayabusa's return is teased in video

Fri, Jan 29 2021

Hang on to your kidneys, the planet's fastest production motorcycle is on its way back. Suzuki has released a teaser video for a new Hayabusa on its global and UK social media channels. Only a few glimpses of the superbike can be seen, but it's enough to get our adrenal glands pumping. Debuting in 1999 during Japan's motorcycle speed wars, the Suzuki Hayabusa immediately rocketed to the forefront, nabbing the world record for fastest street bike. Not only has it been clocked at speeds as high as 194 mph, it's held on to that title for for two decades. Notably, the Hayabusa, named after a peregrine falcon known for reaching 200 mph during its hunting dives, did not compromise everyday comfort and handling in pursuit of all-out speed. However, Suzuki had to dump the bike from its U.S. lineup in 2021, and in Europe it's been absent since 2018 due to emissions regulations. It appears, though, that sabbatical was only temporary. The teaser video gives us a couple of peeks at new hardware. Its iconic five-gauge instrument pod is still there, but updated with a TFT screen in center position. The readouts indicate a number of electronic technologies will return, including S-DMS engine power modes, traction control, lift (anti-wheelie) control, and a quickshifter. An inclinometer showing the angle of lean on either side sits in the middle. Flanking the TFT are a tach and speedometer in their traditional positions on the left and right, respectively, with the latter's needle pegged at 180 mph. Fuel levels and engine temperature sit on opposite ends. Accompanying the visuals are a finely tuned roar and plenty of wind noise as the 'Busa flies around a speedway-type banked circuit. The official reveal will take place on February 5 online at 7 a.m. U.K. time — that's 2 a.m. Eastern. You can watch the unveiling on a virtual forum called the Suzuki Motorcycle Global Salon., which requires registration. Unfortunately, there's not word on whether the Hayabusa will come to the U.S.

Volkswagen forced to sell stake in Suzuki

Mon, Aug 31 2015

The six-year-long failed marriage between Volkswagen and Suzuki has finally come to an end. Almost. An arbitration panel in London issued its final verdict which, according to a VW press release, cleared Suzuki in terminating the agreement, so VW now needs to get rid of its 19.9-percent share. However, the tribunal's decision said VW performed all of its obligations and Suzuki didn't – the Japanese carmaker should have given VW last-call rights for a delivery of diesel engines, but failed to. The breach opens Suzuki up to damage claim, but so far VW only says it reserves the right to sue. Now that Suzuki has an outside investor to provide funds it meant to get from VW, perhaps both can get back to their reasons for being. The press release is below. Ruling in arbitration proceedings: Cooperation between Volkswagen and Suzuki deemed terminated - Arbitral tribunal confirms Volkswagen met contractual obligations and finds that Suzuki has ordinary right to terminate agreement based on reasonable notice - Volkswagen to dispose of its 19.9 percent stake in Suzuki and expects positive effect on Company's earnings and liquidity from transaction - Arbitrators also find that Suzuki breached its contractual obligations to Volkswagen under the agreement and that Volkswagen has right to claim damages Wolfsburg, 30 August 2015 - An arbitral tribunal in London has announced its ruling in the dispute between Suzuki Motor Corporation and Volkswagen Aktiengesellschaft. As a result, cooperation between the two parties is deemed terminated. The arbitrators confirmed that Volkswagen met its contractual obligations under the cooperation agreement and found that Suzuki has terminated the agreement upon reasonable notice. Volkswagen will therefore now dispose of its 19.9 percent stake in Suzuki and expects a positive effect on the Company's earnings and liquidity from the transaction. The arbitral tribunal also confirmed that Suzuki breached its contractual obligations to Volkswagen under the agreement and that Volkswagen has the right to claim damages. "We welcome the clarity created by this ruling. The tribunal rejected Suzuki's claims of breach and found that Volkswagen met its contractual obligations under the cooperation agreement. Nevertheless, the arbitrators found that termination of the cooperation agreement by Suzuki on reasonable notice was valid, and that Volkswagen must dispose of the shares purchased.