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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Suzuki previews e-Survivor concept, the cutest ute yet

If you've ever thought of Suzuki as a whimsical manufacturer of small or smallish vehicles, you're going to like what the manufacturer plans to show at the upcoming 45 th Tokyo Motor Show. The e-Survivor Concept reimagines the classic Suzuki jeep as an all-electric vehicle, and it's filled with interesting styling cues both retro and futuristic. The e-Survivor is not only lightweight in construction, it also looks like it, with vestigial wheelarches and see-through doors. The electric motors are housed in the wheels, leaving the ladder-frame construction able to be as skinny as possible. The dashboard houses large screens showing infotainment controls, navigation settings and the vehicle itself, and there are rear-view cameras in place of mirrors. According to the manufacturer, the e-Survivor is a compact SUV of "the next age," which could even hint of an electric 4x4 being the way for Suzuki to survive in this century — or in its second century: the company is 100 years old in 2020, and its concepts show what Suzuki sees beyond that. Perhaps something from the e-Survivor will make production after 2020; independent wheel-mounted electric motors would certainly suit a small, light SUV. Other exhibits are the "tall miniwagon" Spacia Concept, the XBEE crossover available in several different guises, the friendly-looking Carry Open-Air Market Concept and a "neo-retro styled" SV650X bike. Related Video:

Suzuki teases iK-2 and iM-4 concepts set to debut at Geneva

While it may be true that Suzuki no longer sells its models in the US, the Japanese brand is still motoring along and quite popular in the rest of the world, including Europe. The Japanese company just teased two concepts to premiere at the 2015 Geneva Motor Show, but hasn't revealed much about them yet. First up is the iM-4 concept (pictured above), which Suzuki describes as an "iconic mini 4x4." Given that the next-gen Jimny (better known in the US as the Samurai) is supposed to go on sale in 2017, this vehicle might be the first future glimpse of the little offroader. The company reportedly wants to keep the new model close in spirit to the current one, while updating its aging design. The iK-2 concept (right inset) is a bit more mysterious. Suzuki calls it "an ideal compact sized car." Based on the brand's European range, it could preview a look for a future version of the Swift. We should know much more about both of them when the Geneva show begins in March. SUZUKI UNVEILS iK-2 AND iM-4 CONCEPT MODELS AT THE 85TH GENEVA MOTOR SHOW 06/02/15 Suzuki Motor Corporation will display two world-premiere concept models at the 85th Geneva Motor Show next month. iK-2 The iK-2 is an ideal compact sized car, developed with an innovative theme of "Harmonised Force". By combining all of the key elements expected in a car of this size the new model raises compact car values to the limit. iM-4 The iM-4 is an iconic mini 4x4 developed with a concept theme of "Shape the Inspiration". It is an all-new proposal from Suzuki, packed with its compact 4x4 DNA and new technologies as well as distinctive styling that will give real inspiration to drivers. Detailed information will be disclosed at the Suzuki press conference, scheduled on Tuesday, 3rd March 2015 at 11:15 am , On stand 4251, in hall 4 A special website is available on http://www.globalsuzuki.com/geneva2015/