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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Junkyard Gem: 1991 Geo Metro LSi Convertible

Beginning in 1985, General Motors brought over Suzuki Cultuses and sold them here with Chevrolet Sprint badges, which Americans bought in surprisingly large numbers (considering the crash in fuel prices around that time). When the time came for The General to launch a separate brand selling rebadged Japanese machines— Geo— the second-generation Cultus became the Geo Metro. Sporting a fuel-sipping three-cylinder engine, the Metro mostly sold to penny-pinchers interested only in cheap commutingÂ… but GM decided to make a fun convertible version, anyway. Here's one of those cars, finally retired near Denver at age 30. The 1991 Metro hierarchy started with the El Cheapo base and XFi models, at $6,795 (about $13,810 today), then moved up to the better-equipped LSi. The LSi hatchback coupe cost $7,795 ($15,840 in 2021), while the LSi convertible stood at the top of the Metro pyramid at $9,740 ($19,795 now). Believe it or not, Ford managed to undercut the 1991 Metro with its Mazda-built Festiva, priced at $6,620 in its cheapest form. You could buy a Suzuki-badged version of this car, known as the Swift, and the Swift GT had a screaming four-cylinder engine. 1995 and later Metros also had the option of a four-banger, but a 1.0-liter three-cylinder was the only engine available in the 1991 Geo Metro. If you wanted to get close to 60 highway miles per gallon, the Metro XFi had a specially-tuned 1.0 that delivered, though it sent a mere 49 horsepower to the front wheels (the last new car available in the United States with under 50 horsepower— including highway-legal EVs— was the 1993 Metro XFi, by the way). The engine in today's Junkyard Gem was rated at 55 horses. A five-speed manual transmission was standard equipment in every 1991 Metro, though a thoroughly miserable three-speed slushbox could be had for $465 extra (about $945 today). Because most Metro buyers wanted fuel economy first and foremost, automatic Metros are rare (though I have managed to find one in a boneyard). How many total miles? The five-digit odometer means we'll never know. The 1991 Metro convertible came from Japan, but all the others sold here that year were built in Canada. Today, that plant builds the Chevy Equinox. A new convertible for less than 10 grand was a steal in 1991, when a new Mercury Capri convertible cost $12,588.

Suzuki: 'No comment' on returning to the U.S. with the Jimny

It is impossible not to love the Suzuki Jimny. A prototypical cute ute, with equal parts cuteness and utility, it not only defined its segment, it became a cult classic. Now, it's back, but unfortunately unlikely to come to the American market as the Jimny, Samurai or anything else. "We have no comment on the Jimny or Suzuki returning to the U.S. market," says Nathalie Geslin, a spokesperson for Suzuki in France, from the floor of the Paris Motor Show, where the adorable Jimny made its recent premiere. "For that you'll have to ask Suzuki headquarters in Japan." In France, this is what is known as Le Brushoff. Geslin did confirm that, in the markets around the world where the Jimny will appear, it will be available only in one spec: an adaptable, RWD/AWD, closed hardtop with a manual transmission with available Low range, and powered by a 102-horsepower 1.5-liter gasoline engine. "Suzuki has eliminated diesel motors from their whole range," she said, a notable move and a trend flowing from the fuel's immutable high particulate and noxious gas emissions, and growing global sensitivity to their effects. Actually, she tells us, there will be one other spec. "In the Japanese market, there will be a Kei Car version, an actual smaller Kei Car, which means it will be powered by a motor of less than 600cc." Just 1,500 of these cars are expected to be sold in the French market, mainly to people who, according to Geslin, are not off-reading aficionados, but "People who go off-roading in their normal life, who live in the mountains or work in an area with rugged conditions." This sounds to us like a description of every small-scale goat cheese producer in the White Mountains in rural Vermont, every boutique mountainside vintner in Sonoma county, every yellow micro-beet farmer in the Wisconsin Dells. And all of us who live in four-season climates and love the outdoors but think a Jeep is perfect except that it's a third too large. Like the Jeep, the Jimny is retro cool without being retro. It is just itself. And we need it. If it takes only 1,500 potential buyers in France to allow it to be sold there, how many does that translate to in America? If all of us start emailing Suzuki headquarters every day to beg for it, maybe we can find out. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.