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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Suzuki tunes up tiny concepts for Tokyo Auto Salon

When counting Japanese automakers, don't forget Suzuki, which has a trio of new show cars lined up for the Tokyo Auto Salon in a couple of weeks. First up is the Water Activity concept. It's based on the Ignis and done up in a matte-finish army green with orange accents, a canoe strapped to the roof, metallic underbody trim, and bigger wheels. It's not unlike the Ignis Trail concept that Suzuki revealed at the main Tokyo Motor Show a few months ago, but taken in more of an outdoorsy direction than a sporty one. Joining it is the Hustler Rough Road Style, based on the oddball square wagon we first saw in concept form back in 2013 but ruggedized for the rocky trail. To that end it features a jacked-up suspension, knobby little tires, caged-in headlights, and a yellow paint job that makes it look as though it wandered through a paintball arena. It even has its name spelled out on the nose like you'd expect to see on a Hummer or Land Rover, and blacked-out trim on everything from the roof to the door handles. Last but not least is the Alto Works GP, which takes the punchy little hot hatch we reported on just the other day in an even racier direction. It features a blue and acid green livery borrowed from Suzuki's MotoGP bike, complemented by a custom carbon-fiber hood. It'll be displayed at the Japanese tuner expo alongside its two-wheeled counterpart, not to mention a smattering of other vehicles from the company's lineup when the show opens on January 15. Related Video:

VW, Suzuki mulling rekindling relationship in face of legal battle

Volkswagen and Suzuki have been undergoing marriage counseling in a bid to avoid finalizing their nasty divorce. The blissful union has been troubled for some time, with Volkswagen claiming that it could affect operational decisions at Suzuki, and the Japanese brand's sniping and constant flirting with a certain Italian temptress causing rifts.
The matter first went to court in 2012, when Suzuki demanded VW get out, and leave its 19.9-percent stake in the Japanese brand in a box to the left. Now, Automotive News is reporting that the company will give the relationship one last shot, according to closed-door dealings between the two in London.
Still, it's understood that VW and Suzuki recognize the benefit of their alliance, and that it'd be in the best interests of the kids both parties to make things work. Spokespeople declined to comment to AN, but the newsmagazine spoke with Frank Biller, an analyst for LBBW in Stuttgart, who said, "Both companies stand to benefit if they can overcome the disagreements over leadership claims."