2nd Owner - 2007 Suzuki Grand Vitara Luxury Sport Utility 4-door 2.7l on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

American Suzuki Motors files chapter 11, will no longer sell cars in the United States

As much as we knew it was a possibility, we have to say that Suzuki's announcement this afternoon that it is filing chapter 11 bankruptcy proceedings caught us a bit off guard. American Suzuki Motor Corporation - the sole distributor of Suzuki automobiles in the United States - will realign its business to focus on motorcycles, ATVs and the marine market.
What does this mean in simple terms? In short, new Suzuki cars and trucks will no longer be sold by Suzuki in the United States once current supplies run out. Period.
Suzuki cites "low sales volumes, a limited number of models in its lineup, unfavorable foreign exchange rates, the high costs associated with growing and maintaining an automotive distribution system in the continental US and the disproportionally high and increasing costs associated with stringent state and federal regulatory requirements unique to the US market."

Junkyard Gem: 2005 Suzuki Aerio SX Suzuki Works Techno

Americans started buying new Suzuki cars with the debut of the 1985 Chevrolet Sprint and continued doing so through the era of the Geo/Chevrolet Metro and Tracker. Sales of the Samurai mini-SUV took off during the late 1980s, and the Swift sibling to the Metro became available here starting in 1989. The Suzuki American dream— at least the part involving four-wheeled, highway-legal vehicles— came crashing down in 2012, but the 2000s gave American Suzuki fans some interesting-yet-affordable machinery. We got the Kizashi (the side marker lights of which make great jack-O-lantern eyes) and the Suzuki Works Techno package for the Reno and the Aerio in 2005. I found a Reno SWT in California a few months back and figured that would be the first and last Suzuki Works Techno car I ever saw, but then this Aerio appeared in a Colorado car graveyard not long after that. The first two Fast & Furious movies proved to be a tremendous cultural influence on youthful car buyers, and Suzuki created the SWT package to cash in on the hunger for "carbon fiber" and "horsepower" in an affordable package. You didn't get anything that made the car go faster when you checked the SWT box, but you did get alloy wheels and "carbon fiber-styled" stuff all over the place, including the license-plate frame. The SX was the top-of-the-line Aerio in 2005, selling for (well, asking for) $15,449 with front-wheel-drive. That's about $20,900 in 2020 dollars. The hatchback version had some minivan/CUV-ness to its shape. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In most of the world outside of Japan and North America, this car had Liana badging. Perhaps the most famous Aerio/Liana of all time was the original Reasonably Priced Car on Top Gear UK, a 2002 Liana saloon. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nobohiro "Monster" Tajima drove a modified-beyond-recognition Aerio hatchback up Pikes Peak in 2001, but it got knocked out by mechanical woes. We can't say what knocked out this Aerio, but it wouldn't have been the interior scent— not with three "Relax" Car-Freshner Little Trees on the job. Sadly, the Relax scent is no longer available. Whatever happened, it involved the car breaking down on a Colorado highway and getting the dreaded "red tag" from the CSP. I see quite a few of these tags on junkyard inmates.