2006 Suzuki Forenza on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki Jimny displays Samurai spirit in Japanese snowstorm

Say what you will about its smallest SUVs, but you have to hand it to Suzuki: the likes of the Samurai, Sidekick and Vitara were doing the little-sport-ute-that-could thing long before most of the rest of the industry caught on. And the formula remains relevant enough that Suzuki is still selling the same basic Samurai overseas as the Jimny.
That could be why the Samurai still has something of a cult following. Well, that and the name - which, as it turns out, may not have been such a stretch after all. A Samurai warrior, after all, was just one man - but like any other knight, he was worth more than his headcount on the battlefield. Or in this case, a Japanese snowstorm. Just watch the half-minute video below to see what we mean.

Suzuki Vitara shows its face ahead of Paris debut

The death of Suzuki's American automotive operations can be chalked up to many, many things. One thing it cannot be blamed on, however, is the arguable goodness of its products. The company's criminally underrated offerings included the Kizashi sedan, the SX4 compact and your author's personal favorite, the Grand Vitara.
The GV rode on a radically different version of General Motors' Theta platform, which underpins the American manufacturer's current crop of crossovers, like the Chevrolet Equinox. What made the Grand Vitara special, though, was that it wasn't just another run-of-the-mill CUV. Buying the cheapest model meant living with rear-wheel drive rather than the Theta's typical front drive. Spend a bit of money, though, and you'd end up with an honest-to-goodness off-roader, sporting selectable four-wheel drive complete with low-range gearbox. It also comfortably sat five, was reasonably efficient and was quite handsome. We aren't totally sure how it turned into this.
This, of course, being the new Vitara (it replaces the Escudo, the vehicle Americans know as the Grand Vitara), and it will make its global debut at October's Paris Motor Show, which has ditched its four-wheel-drive system for a part-time all-wheel-drive system called Allgrip.