2004 Suzuki Forenza S Sedan 4-door 2.0l on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki's next Jimny won't veer too far from The Way Of The Samurai

Suzuki might be gone as an automaker in the US, but the brand is still driving along in other parts of the world. In fact, it even has new products in the pipeline and among them is a replacement for the venerable Jimny compact SUV (better known as the Samurai in America). The last all-new Jimny hit the market back in 1998, but the little SUVs have grown quite a cult following, especially in the UK. Farmers love them because the compact vehicles can go just about anywhere, thanks to a relatively high ground clearance, small size and four-wheel drive. With the new generation due in 2017, according to Top Gear, that's nearly 20 years of hard work for this off-roader. Though, Suzuki refreshed the Jimny slightly for the 2013 model year (pictured above) across the pond with a revised front end. Don't expect the future iteration to go soft, though. Unlike the similarly long-lived Land Rover Defender, which is rumored to be a bit friendlier in its next generation, Suzuki wants keep the model's abilities as capable as possible, while adding some modern assistance systems. "The next Jimny will be an evolution. It will follow the same recipe. When you see it you'll know it's a Jimny," said the automaker's UK sales boss Dale Wyatt to Top Gear. "If you were a sheep farmer in the Scottish hills you'd see the car is perfect; no argument to change it." If all these promises about the future come true, we might get to hear about the Jimny driving around the world or pulling a huge truck out of the snow for many years to come.

Suzuki design chief discusses Tokyo e-Survivor SUV concept

Underdog Suzuki is one of the more mysterious Japanese brands. Rarely talked about, or indeed self-promoted, it quietly sold nearly 3 million vehicles worldwide in 2016 (alongside sister brand Maruti), and Suzuki has made some intriguingly original cars in recent years. Take the cute-but-tough Ignis city car SUV or the boxy-but-compact Hustler minivan, plus quite a few more. Autoblog took the chance to catch up with the automaker's relatively new head of design, Akira Kamio, at the recent 2017 Tokyo Motor Show to discuss Suzuki latest e-Survivor SUV Concept, plus his personal inspirations. The 54-year-old Kamio – whose design back catalog includes the concept and production Splash city car and second-generation Vitara small SUV, among others – says the beach-buggy-on-steroids show car "imagines a 2030 autonomous car with electric motors within each wheel on a ladder frame." That's a long way out in conceptual terms, as some of the vehicle's futuristic details suggest – rim sections that change color from green to blue according to mode aren't strictly necessary – but there is solid functional thinking to some of its more outlandish elements. Case in point, the see-through doors – long a staple of concept-car design from Italian masters such as Giugiaro and others – have been rendered here in a forward-thinking way. "When in autonomous mode the door glass goes opaque for privacy," Kamio said. "But when in off-road mode, the door glass automatically clears again so the driver can see the obstacles around it to help maneuver over rough terrain. This feature works on the model; it's a serious concept." As to the most relevant element of the e-Survivor's design for nearer-term vehicles, Kamio points to the five vertical slots with the Suzuki "S" logo in front of the center slot. A familiar design cue of the classic Jimny SUV, here this graphic is illuminated and set behind a black-tinted perspex-like cover. Kamio would not be drawn on when the next version of that long-running vehicle would arrive. But given that the third-generation version of the Jimny has been in production since 1998, the mark 4 is long overdue – even by the standards of Jimny's long manufacturing cycles – and is widely expected to arrive in 2018, taking proportional and design detail cues from the e-Survivor.