2024 Subaru Xv Crosstrek Premium on 2040-cars

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2018 Subaru WRX and WRX STI pair updated looks with performance upgrades

For 2018, Subaru has given the WRX and WRX STI a mild refresh on the outside, and a few significant tweaks under the skin. Starting with the exterior, the lower grille openings on both models have been enlarged and given a bit of extra black trim for a more aggressive look. In fact, the change is a bit reminiscent of the dearly departed Mitsubishi Evo, with the black trim of the lower center grille extending to the bottom of the bumper. The WRX Limited and all STI models also get turning LED headlights, and the STI gets bigger 19-inch wheels. The interior also features subtle tweaks including a larger screen in the instrument panel for all models, as well as thicker door glass and foam in the windshield header to the make the car quieter. Both models also now come with roof rack mounting brackets, a new rear armrest with cupholders, and, according to Subaru, improved interior materials. And the WRX and STI are also now available with eight-way power adjustable Recaro seats. The Recaros are standard on the top trim STI, optional on the standard STI, and available in the new Performance Package for WRX models. This brings us to perhaps the biggest update, that aforementioned WRX Performance Package. In addition to the Recaro seats, it comes with upgraded brake pads covered in bright red calipers. The package also eliminates the moonroof, which hardcore enthusiasts know will save weight up high. The STI gets a notable brake upgrade. New Brembo brakes feature six-piston calipers at the front, and two-piston units at the back, and they're all painted a vivid yellow hue. Those calipers act on bigger, drilled rotors using equally enlarged brake pads. Subaru also retuned the car's Driver Controlled Center Differential (DCCD). Both the WRX and STI also have retuned suspension all around. If this all sounds great to you, you should be able to pick one up at your local Subaru dealer this spring. Related Video:

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Subaru says Japan car output halted due to defective part

TOKYO — Subaru Corp said its sole car factory in Japan accounting for roughly 60 percent of global production had halted output a week ago after it discovered a defect in a component procured from a supplier. The Asahi newspaper first reported the suspension at the Gunma plant on Wednesday, saying the defect was found in the power steering component. A spokesman for Subaru says the problem affecting Crosstreks and Foresters was discovered early. None of the affected vehicles had reached consumers, and won't until they've been repaired. Perhaps 10,000 cars, maybe fewer, were intended for the U.S. market. Subaru, which exports the majority of its domestically made cars, could not say when production would resume. Production at Subaru's plant in Indiana was unaffected.Related Video: Plants/Manufacturing Subaru