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2014 Subaru BRZ gets exceedingly modest price increase

Subaru has announced pricing for the 2014 BRZ, and with a $25,595 MSRP, it starts at just $100 more than the 2013 model. The destination charge adds $795 - a $25 increase over 2013 - bringing the total to $26,390.
Aside from the very modest price increase, the 2014 BRZ is essentially the same as its 2013 predecessor. The one notable change for 2014 is that Aha infotainment smartphone integration now comes with the standard navigation system. Subaru is one of the first automakers to include this feature, which delivers smartphone activity such as live news, podcasts and social media news feeds to drivers through the radio.
The rear-wheel-drive BRZ's other features remain the same, and we certainly don't have any complaints about that. It still comes with a 200-horsepower boxer engine, manufacturer-estimated fuel economy of 34 miles per gallon on the highway, 2+2 seating, and options such as dual-zone automatic climate control and heated front seats. Scroll down to get all the 2014 model year details in Subaru's press release.

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

A stylish Subaru? Viziv Adrenaline previews next-gen Crosstrek

We're big fans of the Subaru Crosstrek — the lifted version of the Impreza hatchback — especially the new plug-in hybrid variant. So much so that one of us spent our hard-earned money on one. The rugged styling and extra ground clearance give it a little more character than the average hatchback. The second-gen model made its debut two years ago at the 2017 Geneva Motor Show. At this year's show, Subaru revealed the new Viziv Adrenaline concept, a good preview of what the next Crosstrek might look like. Subaru says the Viziv Adrenaline uses the company's new "BOLDER" design philosophy. It's still obviously a Subaru, but the lines are sharper than what you see on the current production model. The Viziv Adrenaline packs LED lighting both front and rear, including six-dot fog lights that are mirrored on the rear bumper. White accents on the wheels and roof give it a handsome two-tone look, something that's becoming popular on compact crossovers like the Volvo XC40 and Toyota C-HR. The idea is to make the models even more distinct than they currently are. Some have criticized the new Forester and Ascent for being a little too conservative. We don't know for sure that this is what the next-gen Crosstrek might look like, but based on the size and styling, it's hard to imagine that this is anything else. Design/Style Geneva Motor Show Subaru Crossover Hatchback Concept Cars subaru crosstrek