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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Recharge Wrap-up: Mazda, Subaru and Toyota PHEV, Nomadic Power grant

The next generation of the Toyota Prius Plug-in Hybrid looks to be important for Mazda and Subaru as well. Toyota will likely need to sell more of the new plug-in hybrid to meet stricter ZEV standards in California. That means it will get more extra electric range, as customers have been asking for. Subaru and Mazda will also have to adhere to the California standards beginning in 2018. Those two smaller automakers will likely license a plug-in hybrid powertrain from Toyota in order to fulfill compliance. Read more at Green Car Reports. Tesla is partnering with Dalhousie University to improve battery technology. Tesla signed a five-year research agreement with Dalhousie's Jeff Dahn, a lithium-ion battery researcher. Dahn and the 25 researchers in his lab will work with Tesla's Director of Battery Technology, Kurt Kelty, to increase capacity through improved materials. The collaboration could be important both for Tesla's automotive and stationary batteries. "Our research group's goal is to increase the energy density and lifetime of Li-ion batteries, so we can drive down costs in automotive and grid energy storage applications," says Dahn. Read more from Dalhousie University. Nomadic Power is receiving a European Commission grant worth ˆ2 million (about $2.26 million) for trailer-mounted mobile batteries. Nomadic Power's mobile batteries, called Nomads, have incorporated photovoltaic systems and can be used to extend the electric driving range of a plug-in vehicle, or to provide backup power to a home. The Nomads use an intelligent energy management system to learn and predict user behavior and manage the solar system based on weather forecasts. "We see a strong future in electric-powered mobility and an increasing use of renewable energy, photovoltaic power in particular," says Nomadic Power CEO Dr. Manfred Baumgaertner. "Our mobile batteries have great potential in these markets that recently got a significant shot in the arm by Tesla's announcements." Read more from Nomadic Power, and at Green Car Congress. Related Gallery 2012 Toyota Prius Plug-In: First Drive View 24 Photos News Source: Green Car Reports, Dalhousie University, Green Car Congress, Nomadic PowerImage Credit: Nomadic Power Government/Legal Green Mazda Subaru Tesla Toyota Technology Electric recharge wrapup

Junkyard Gem: 1982 Subaru BRAT

Like the AMC Eagle, the Subaru BRAT was a big sales hit in Colorado, much more than in the rest of North America, and you still see plenty of examples of both vehicles on Colorado streets ... and in Colorado wrecking yards. Here's a 1982 BRAT with camper shell that made it to age 35 before being forcibly retired. Based on the Subaru Leone (which was sold in the United States as "The Subaru"), the BRAT was a lightweight, four-wheel-drive truck that could slog through mud and snow, but didn't slurp gas quite as hard as other 4WD trucks. They rusted instantly in the Midwest and Northeast, but held together pretty well in the West. This one has the "Twin-Halo" sunroof setup. How much power do you need in a pickup? In 1982, 72 horses, from this 1,781cc boxer-four engine, were enough for BRAT buyers. Subaru evaded paying the Chicken Tax on early BRATs by installing jumpseats in the bed, which (legally speaking) made the BRAT a four-seat passenger car; like most BRATs that end up in junkyards, the jumpseats are long gone from this one. Many personal-injury lawsuits later, the jumpseats were nixed and BRAT buyers had to pay the tax. Note the Subaru-owner-stereotype-defying bumper stickers on the back window. It's faded and bent and worn out, but will provide parts for the many BRATs (and Leones) still roaming Colorado streets and trails. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In Australia, this truck was called the Brumby. Happy with the ride, Porky? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the United States, Ruth Gordon pitched the BRAT. Related Video: Featured Gallery Junked 1982 Subaru BRAT View 14 Photos Auto News Subaru Automotive History Truck subaru brat