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Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

Subaru boosting US capacity thanks to strong sales

It is very, very good to be Subaru right now. The company is rolling, with its global operating profits increasing 21 percent last quarter. While part of that is due to favorable currency conditions, the simple fact is that Subaru is selling a hell of a lot of cars, particularly in North America. The company's North American branch is expected to hit its sales goal of 600,000 units per year five years ahead of schedule, after moving 570,000 units in the recently completed fiscal year (remember, the Japanese fiscal year runs from April 1 to March 31). Last quarter alone, Subaru NA saw a 12 percent increase in sales, significantly more than either the company's home market or the increasingly vital Chinese market, where sales declined by one and 14 percent, respectively. With such promising results, it's no surprise that Fuji Heavy Industries President Yasuyuki Yoshinaga announced plans to bump up production at the company's Indiana factory. Yoshinaga-san is pushing for annual capacity of 394,000 units by the end of calendar year 2016, Automotive News reports, adding that inventory levels in the US are too low. "If only we had more cars, we could be selling more," Yoshinaga told AN during a news conference. FHI's previous plans for the factory were much less aggressive. Originally, production would be expanded to 328,000 units by 2017, AN reports, with an eye towards a full 400,000 units per year by 2021. With 394,000 rolling out of the Lafayette, IN factory by next year, though, it's clear how keen Subaru is to take advantage of such strong demand. News Source: Automotive News - sub. req.Image Credit: Dave Umberger / Associated Press Earnings/Financials Subaru sales fuji heavy industries

2020 Subaru Legacy First Drive | Deserving of more attention

OJAI, Calif. — No brand has benefited more from the crossover boom than Subaru. SubaruÂ’s spectacular rise – from fewer than 100,000 sales in 1995, to a record pace of roughly 700,000 this year – was fueled largely by all-wheel-drive crossovers like the Outback and Forester, as the American market basically fell into SubaruÂ’s lap. But unlike some competitors, Subaru is keeping full faith in sedans, as evidenced by the all-new 2020 Legacy. Its impressive redesign underlines the advantages of the humble family sedan, from a more-affordable price to superior fuel economy. In true Subaru fashion, or perhaps anti-fashion, the LegacyÂ’s self-effacing styling  that's hard to distinguish from its predecessor wonÂ’t blow anyone away. But look past the workaday sheetmetal, and youÂ’ll find a decisively improved sedan. ItÂ’s roomier than any class rival save the Accord, notably quiet and lavishly appointed, too. Consider the standard Eyesight suite of accident avoidance tech and a driver-monitoring system thatÂ’s still AWOL on most luxury cars, including Teslas. And the 2020 Legacy is a solid value, at $23,645 to start. That undercuts the most-affordable Accord by nearly $1,000, and the Camry by $1,120 – and thatÂ’s despite the LegacyÂ’s standard, full-time all-wheel drive, which has few peers in this segment. The 2020 Nissan Altima S AWD starts well north of the base Legacy, at $26,345, and although itÂ’s slightly more powerful than the Subaru, it's not enough to justify the premium. So if you buy a Legacy, itÂ’s like getting AWD for free, if youÂ’d care to look at it that way. (Subaru certainly would). 2020 Subaru Legacy View 21 Photos The LegacyÂ’s exterior may have people stifling yawns, but the interior will have them catching their breath. SubaruÂ’s new 11.6-inch, tablet-style multimedia touchscreen is a revelation for a brand thatÂ’s been notorious for antiquated infotainment.