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Auto blog
Auto Show Notebook: Legendary Continental name inspired Lincoln's designers
Thu, Apr 2 2015What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.
Subaru of Indiana produces its 4 millionth Subaru, but that's not all
Fri, Apr 26 2019Subaru of Indiana Automotive (SIA), the only Subaru plant outside Japan, just celebrated building its 4 millionth Subaru. On Monday, April 22, at 10:51 p.m. Eastern Daylight Time, a silver 2019 Outback rolled off the line to mark the milestone. The facility was the product of a joint venture between Subaru and Isuzu, producing about 67,000 cars per year. Devoted solely to Subarus since 2016, yearly output by the more than 5,700 factory associates hovers around 370,000 cars. Those with a head for arcane minutiae might recall that in 2013 Subaru announced having produced the 4 millionth vehicle at the plant. An Outback also celebrated that milestone, that time a 2014 model in Dark Indigo Blue. Subaru answered our question about the previous highlight by explaining, "in the past, the plant produced Isuzu vehicles (and at one point, even the Honda Passport and Toyota Camry)." The 2013 vehicle tally counted everything rolling out the doors. This week's marker counts just the Subarus. The facility also builds the Ascent, Impreza, and Legacy for the North American market. Things are going so well for the Japanese carmaker that we were also told, "While this week we're celebrating our 4 millionth Subaru vehicle (since beginning production in 1989), in early September we expect to produce our 6 millionth overall vehicle." Seems those seven sisters of the Pleiades, Subaru's constellation logo, are shining at full strength.
Subaru Forester STI e-Boxer concept arriving at Tokyo Auto Salon
Wed, Dec 26 2018Subaru is bringing a Forester STI e-Boxer and Impreza STI concepts to the 2019 Tokyo Auto Salon. Earlier this year, Subaru revealed its 2019 Forester e-Boxer exclusively for the Japanese market. It has a 2.0-liter flat-four, that works in tandem with an electric motor. The total system output is a rather meager 156 horsepower and 187 pound-feet of torque. Subaru says this concept has further refined e-Boxer running gear, which probably means smoother operation, not more power. In fact, this Forester STI looks more like a "tuned by STI" vehicle than a full-on STI. These Japanese tS vehicles (slightly different than U.S. tS vehicles) can be characterized as "STI-lite," which is what this Forester comes off as. As for the rest of the changes, the Forester STI Concept looks pretty rad. The front fascia continues much further down to the ground than before with a blocky look, broken up by the yellow accent as you move even lower. An STI badge sits proudly on the totally blacked-out grille, similar to the Forester Sport but with a different mesh design. Lower and design-heavy side skirts amp the look up a bit more along the sides, while the rear continues the sporty theme with more yellow accents. An exclusive "Fighter Gray" paint color is used on this STI as well. Surprisingly, the exhaust looks exactly the same as a normal Forester. The only actual performance upgrade Subaru is telling us about now comes in the form of big Brembo brakes. Six-piston calipers are covered by 19-inch performance aluminum wheels. We're offered little to no description of the Impreza STI before the show. Just from appearances, it looks like Subaru designed a body kit for a normal Impreza, then changed up the front and rear a bit. The dual-center exhaust is a nice performance touch. Pictures of the interior aren't available now either, but Subaru says it's "Bordeaux" with "high texture." The looks are there, but without any performance information, this doesn't appear to be the STI hatchback we've been wanting for in the U.S. There will also be a Subaru Levorg (Impreza/WRX wagon) and a WRX STI made with custom STI parts. All the Subaru cars will go on the stand at the Tokyo Auto Salon on January 11 next year, so the wait won't be too long to learn more about these vehicles. Related video:

