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Subaru plans to electrify entire range by the middle of the 2030s

Nipping infinite rumors in the bud, Subaru confirmed the Outback, the Forester, the BRZ, the WRX STI, and every other car it makes will go utilize some form of electrified powertain or disappear by the middle of the 2030s. The Japanese automaker announced it plans to kick exclusively gasoline-powered cars out of its global portfolio in about 15 years' time. The announcement comes in the wake of ever-stricter emissions regulations around the globe, notably in China and in the European Union. The firm isn't going to turn the tap off overnight, though. Toyota owns an 8.7% stake in Subaru, and the two partners are jointly developing a pair of electric cars due out during the 2020s. Others will inevitably follow. By 2030, hybrid and electric models will represent at least 40% of Subaru's annual global output. In the meantime, Subaru is funneling an immense amount of money into adapting Toyota's hybrid technology to its vehicles. The gasoline-electric variant of the Crosstrek introduced in 2018 a product of this collaboration. Executives outlined plans to release a "strong hybrid" again built with Toyota parts, though they stopped short of providing more details. They also stressed their goal isn't to achieve mere badge-engineering. "Although we're using Toyota technology, we want to make hybrids that are distinctly Subaru. It's not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive," affirmed Tetsuo Onuki, Subaru's chief technology officer, during a briefing Reuters attended. His comments suggest all-wheel drive will continue to define the members of Subaru's range in the electric-only era. The configuration has been one of the brand's strongest selling points for decades, and it helped it grow from a niche brand peddling obscure cars to a major mainstream automaker in the United States, so giving it up would be marketing suicide. The horizontally-opposed engine is Subaru's second signature, it's what the C-shaped daytime running lights seen on its cars are inspired by, but Onuki confirmed it will no longer be the only way Subarus are motivated.

2018 Subaru WRX STI Type RA Drivers' Notes Review | Fun for the few

The 2018 Subaru WRX STI Type RA is a limited-edition version of the Japanese automaker's iconic rally-derived sports coupe. Only 500 units are headed to America, and, with a price tag just shy of $50,000, every single one is likely to be scooped up by true Subaru enthusiasts. The RA moniker stands for record attempt. The STI lapped the Nurburgring in fewer than seven minutes. The Type RA differs from the regular model in a few ways, most notably the lightweight and adjustable carbon-fiber rear wing. The car also uses carbon fiber on the roof to lower the center-of-gravity. Other changes include a 5-horsepower bump, 19-inch BBS wheels, Bilstein dampers and a few changes to interior and exterior trim. It doesn't transform so much as refine an already hot product. Editor-in-Chief Greg Migliore: Rock-solid chassis. Hair-trigger clutch. Tight chassis. Heavy steering. Black coffee. No need for solid foods. This was my lunch on a gray Thursday as I whipped up and down Woodward Avenue in the Subaru WRX STI Type RA. It's a riot. This thing sounds like a hooligan and most of the time behaves like one, too. I spent a lot of time in second and third gears with the revs around 5,000, just because. Need to slow things down? The brakes are spot-on, with quick bite and little pedal travel. The seats are supportive and nicely bolstered. It's a little harsh at lower speeds — something I noticed as I cruised through the verdant Cranbrook campus in metro Detroit. So yeah, I like the STI. This one, done up in RA trim, is a limited-edition model with a carbon wing and roof. It's lighter and has five more horsepower. If you love the STI and the RA (for Record Attempt) has meaning to you, sure, try to get one of these unicorns. Only 500 will be made and they are not cheap — ours is 50 grand. Otherwise, just buy a regular STI. Or if it were me, a WRX. Still, I can see the allure of this rare Subaru. Parting shot: this car also reminds me how much fun sedans are. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Senior Editor, Green, John Beltz Snyder: The Subaru STI is a riot to drive, and as a recently reformed WRX owner, it feels familiar every time I get in it. Such is the case with the Type RA, which I also had the pleasure of driving at the track at Thermal Club in California. It the real world, it's still fun. But overall, I'd not spend the extra money for the Type RA.

Subaru Impreza Sport Hybrid launches in Japan

Subaru is adding the Impreza Sport Hybrid to its lineup, but it's exclusive to the Japanese market for the moment. The latest Impreza variant is rated at 48 miles per gallon on the Japanese testing cycle, and it joins the XV Crosstrek as the only hybrids in Subaru's lineup. The brand doesn't currently list overall horsepower or torque specs for the new model. However, given that they share a 2.0-liter boxer four-cylinder engine, CVT, all-wheel drive, and battery packs mounted under the rear cargo floor, figures similar to the Crosstrek hybrid's 160 hp and 163 lb-ft of torque seem likely. Subaru's EyeSight system is standard on all models of the hybrid Impreza, and the tech is programmed to work with the adaptive cruise control to eke out the best fuel economy possible while driving. There are also some styling tweaks, including updates to the lower air dam, revised side sills, a roof spoiler, and LED taillights. Don't get too excited about parking an Impreza Sport Hybrid in your garage any time soon, though. Subaru of America's Jessica Tullman told Autoblog, "At this point, there are no plans to bring it here." The model goes on sale in Japan on July 10 with a starting price of the equivalent of about $18,900, before the country's consumption tax. A higher trim S model with an upgraded interior goes for around $19,900. Subaru Launches "Impreza Sport Hybrid" in Japan Tokyo, June 19, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, will launch an "Impreza Sport Hybrid" on July 10, 2015, through Subaru dealerships in Japan. The new Impreza Sport Hybrid is the second fun-to-drive hybrid from Subaru, following on from the Subaru XV Hybrid launched in 2013. The motor assist function offers smooth, linear acceleration, which is teamed with sharp, sporty handling to bring out the distinctive enjoyment of driving a hybrid model while achieving fuel economy of just 20.4 km/liter (JC08 mode).*1 Designed to make optimum use of the low center of gravity and superior weight balance that characterize Subaru's unique Symmetrical All-Wheel Drive (AWD) layout, the electric motor and high-voltage batteries of the hybrid version are positioned for superb driveability. The hybrid model further enhances the appeal of the Impreza Sport lineup by embracing Subaru design values to achieve its own sporty, top-quality exterior look and a refined, up-to-the-minute interior style.