2021 Subaru Wrx on 2040-cars

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Day 2: We made it to Patagonia | Subarus in South America

We made it. After Monday's layover in Buenos Aires on Tuesday afternoon, Chris McGraw and I landed in El Calafate, Argentina – right smack in the middle of Patagonia. The Andes mountains were to our west, open plains and lakes cut by glaciers to our east. McGraw and I settled inside a Subaru Outback, and with big smiles on our faces, high-fived as I said the words, "Dude... We're in f*cking Patagonia." Our official adventure starts today, where we're driving a number of Subaru crossovers on all sorts of terrain, visiting glaciers that are larger than most American cities, and taking in some of the most scenic landscape I've ever laid eyes on. Crosstreks, Foresters, and Outbacks will get us to our next destination, and we'll have a full recap of the day's activities for you tomorrow morning. Be sure to follow along with us on social media – Autoblog's Facebook, Twitter, and Instagram will provide more insights into our journey. Of course, both Chris and I will be posting individual impressions from the journey, so follow us, too (@stevenewing and @thequikdraw). In the meantime, get an idea of our epic surroundings in the video above.

Subaru mulling three-row utility, upscale versions of existing models

Subaru was one of few automakers whose sales actually picked up during the recent recession. But now that auto sales are back on track (and expected to hit pre-recession numbers this year), Subaru is trying to come up with new products to fill voids in its current lineup. Wards Auto had a chance to talk to Subaru's director-product manager Ken Lin, who indicated that the automaker is planning to introduce new models this year that will help it attract new buyers without alienating current ones.
The biggest void, of course, is a competitive three-row crossover, a role the Tribeca does not fill in one a very popular segment. Lin said that while there's no current plan to kill off the Tribeca, Subaru is looking at creating a larger three-row CUV with more interior space. In addition to to something big, Subaru is getting ready to bring its customers more luxury with new touring models, but does not anticipate going toe-to-toe with Mercedes-Benz or BMW.
By the end of this year, Subaru will be introducing a new hybrid model, although we don't yet know on which model it will be based. What we do seem to know is that the car will get its power from a nickel metal hydride battery rather than a more modern lithium-ion pack for the sake of simplicity. Finally, Lin mentioned a new product being brought into the sports car segment, but while the article takes this as a hint toward a possible BRZ Turbo, it could also be a reference to the next generation of the WRX and WRX STI.

Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji