2019 Subaru Wrx Limited on 2040-cars

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BTW: Subaru's SHARC won the 2012 Design Challenge

Part of the festivities that encompass the LA Auto Show is the annual LA Design Challenge. This year's winner was the Subaru Highway Automated Response Concept, or SHARC. It envisioned automated, zero-emission highway patrolling.
The 2012 edition of the challenge was to envision the future of highway patrol in the year 2025. The goal was to conceptualize a vehicle that would account for the needs of "dynamic urban environments." In addition to Subaru's participation in the contest BMW, General Motors, Honda and Mercedes-Benz, all took part in the challenge.
The SHARC is essentially a law enforcement land-drone. It is entirely automated and runs on renewable energy. Subaru envisioned a future where the Hawaiian Islands are connected to each other by a large highway system. Such an expansive area would require considerable manpower to patrol. The concept of an autonomous patrol vehicle would eliminate the need for a good number of full-time personnel.

Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.