2013 Subaru Impreza Wrx Sedan on 2040-cars

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Custom cabinetry gives this Subaru Outback camper cred

Where there's space, there's wood to make it more functional. At least, that seems to be the ethos at customization shop Solid Wood Worx. The Huntington Beach, Calif.-based company has turned vehicles such as the Ram ProMaster, Nissan XTerra, Toyota 4Runner, and Ford F-250 into small, livable mobile homes. The most recent project is a Subaru Outback, which uses a unique series of cabinets to meet a fairly complex checklist of asks.  Noticed by Motor1, the Outback belongs to an adventurer named Sean who is setting out on a six-month climbing trip. She reached out to Brian, a woodworker and former cabinet builder, at Solid Wood Worx with her vision of the Outback as a sleep-in camper. She wanted a flat place where she and her 80-pound dog could sleep, a slide-out kitchen with stove and fridge, storage for climbing gear, storage for clothes, and a designated space for a water supply. Possibly the biggest ask was an integrated solar panel with a battery and inverter for off-the-grid living. Brian made it all work.  With the solar panel and spare tire hitched to the Thule roof rack and out of the way, Brian built an interior platform that stretched from the rear hatch to the back of the front seats. Since this eliminated any use of the rear seats, they were taken out. The platform itself has built-in drawers, and the upper portion is split into two functional spaces. The right side has just enough room to fit a small mattress, but Sean looks small, so it should work perfectly. Beneath the bed is the sliding drawer that stows the camp stove. On the left side is a massive amount of storage that doubles as secondary kitchen prep space. On top of that is a small fridge that opens on top like a cooler.  With the kitchen area in its "out" position, a secondary panel opens up to the space where the spare tire used to be. Inside that, Brian's team fitted the wiring, fuses and equipment for the solar panel's battery storage. For this project, Brian used a 100 amp-hour battery and a 100-watt solar kit from Renogy. That power feeds an inverter, a few USB plugs, and the small fridge. Looking through the rear passenger door, there are even more storage spaces for things such as clothes, bedding, shoes, and a laptop. The water tank slides in behind the front seat.  In most of his builds, Brian uses three-quarter-inch nine-ply pine plywood that he gets from Home Depot. It costs roughly $35 for a 4x8 sheet, and each piece weighs about 60 pounds.

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent