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A mighty Outback breaks ground at Subaru's new USA HQ

Subaru is getting down to business at its new American headquarters. Announced just a year ago, the Japanese automaker just broke ground for construction of the new facility. And though it's moving from its existing location, the company is staying in New Jersey just as it has for nearly half a century now. The new facility is being built in Camden, opposite Campell's headquarters in a development spearheaded by the soup company. As part of the project, Subaru will relocate its current offices from Cherry Hill and Pennsauken to the new Camden headquarters, which will accommodate over 600 employees in one building with 250,000 square feet and another with 83,000 – more than double the size of its current headquarters. The distribution and training center, however, will stay put in Florence, NJ. The $118 million project is earmarked for completion by the end of 2017. The groundbreaking ceremony took place yesterday in front of an array of historic Subaru models. The earth itself was moved by a specially prepared yellow Outback wagon with a plow attached to the front. Subaru's decision to remain in Jersey comes in stark contrast to Mercedes' move out of the state and down south to Georgia. Other automakers with their North American headquarters in New Jersey include Volvo in Rockleigh, Mitsubishi (ironically) in Swedesboro, BMW in Woodcliff Lake, and Jaguar Land Rover in Mahwah. SUBARU OF AMERICA BREAKS GROUND ON NEW HEADQUARTERS IN CAMDEN, NJ Cherry Hill, N.J. - Subaru of America, Inc. today broke ground on its future home in Camden, NJ. The company plans to develop an all-new $118 million corporate headquarters in the city, and in doing so, maintain its corporate headquarters in New Jersey as it has for approaching 50 years. The automaker's new headquarters will be located adjacent to Campbell Soup Company's world headquarters. The Subaru of America campus will be the first new corporate headquarters in Knights Crossing, a master plan urban town center community, being developed by Brandywine Realty Trust. The ground-breaking ceremony featured a display of historic Subaru vehicles from the company's 50 years in the Delaware Valley, as well as a unique earth moving/groundbreaking ceremony conducted by a specially-produced Subaru Outback with an attached plow. Thomas J.

Watch Mark Higgins whomp the Isle of Man TT course in a 2015 WRX STI

Subaru has made another trip to the infamous Isle of Man TT, bringing along its all-new 2015 Subaru WRX STI. The goal? Best the already impressive time set by rally ace Mark Higgins and the 2011 Impreza WRX STI on the same swirling, high-paced ribbon of tarmac. Of course, you already know how that went.
What we didn't know when the story first broke, though, was that Subaru was monitoring data. Specifically, Higgins' data. He was fitted with a monitor that would record his heart rate, breaths, skin temperature and the g forces he was faced with as he lapped the 37-plus-mile road course. While Higgins and Co. were aiming to best their 2011 time (19:56.7), this year's effort also saw a push to beat the time of the sidecar racers.
You can get a recap of the entire event, with plenty of footage and data from Higgins' lap in the exhilarating video below. Take a look.

Subaru of Indiana produces its 4 millionth Subaru, but that's not all

Subaru of Indiana Automotive (SIA), the only Subaru plant outside Japan, just celebrated building its 4 millionth Subaru. On Monday, April 22, at 10:51 p.m. Eastern Daylight Time, a silver 2019 Outback rolled off the line to mark the milestone. The facility was the product of a joint venture between Subaru and Isuzu, producing about 67,000 cars per year. Devoted solely to Subarus since 2016, yearly output by the more than 5,700 factory associates hovers around 370,000 cars. Those with a head for arcane minutiae might recall that in 2013 Subaru announced having produced the 4 millionth vehicle at the plant. An Outback also celebrated that milestone, that time a 2014 model in Dark Indigo Blue. Subaru answered our question about the previous highlight by explaining, "in the past, the plant produced Isuzu vehicles (and at one point, even the Honda Passport and Toyota Camry)." The 2013 vehicle tally counted everything rolling out the doors. This week's marker counts just the Subarus. The facility also builds the Ascent, Impreza, and Legacy for the North American market. Things are going so well for the Japanese carmaker that we were also told, "While this week we're celebrating our 4 millionth Subaru vehicle (since beginning production in 1989), in early September we expect to produce our 6 millionth overall vehicle." Seems those seven sisters of the Pleiades, Subaru's constellation logo, are shining at full strength.