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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

Subaru might build WRX hatchback after all

The 2015 Subaru WRX is awesome. Really awesome. We told you as much in our first drive of the new sedan back in December. Honestly, our only complaint about Fuji Heavy's new performance machine is that it's no longer offered as a hatchback - the new WRX is a sedan-only affair, despite the more functional five-door variant accounting for some 50 percent of sales in the car's last generation.
But there's hope on the horizon, if a report from Australia's Motoring.com is to be believed. Speaking with Masuo Takatsu, Subaru's general manager for the WRX, the company is now re-considering putting the "hatch" back in its hot hatch.
"We have received strong interest from the US, where the hatchback was 50 percent (of previous-generation WRX sales), so we're now considering," Takatsu told Motoring, noting that the United States is Subaru's main target for this car. Additionally, Takatsu said the company's decision to only offer the sedan was the result of limited engineering resources, echoing statements we've previously heard from Subaru's US arm.

2019 Subaru WRX STI S209 First Drive Review | The exotic Subie

It’s not often that you drive a Subaru thatÂ’s rarer than most Ferraris or Lamborghinis. And in its own modest way, the 2019 Subaru STI S209 is as special as such limited-edition offerings from highfalutinÂ’ brands. The S209 is SubaruÂ’s rally-wrapped gift to America, the first S-Line model from the brandÂ’s vaunted STI performance division to be exported to the United States. Only 209 copies are being built, all bound for the U.S. beginning in November, and itÂ’s a dandy: The fastest, sharpest-handling, most sophisticated WRX ever to grace our shores. It's what we get for making the current WRX the best-selling version ever, with sales increasing every year since its 2015 debut. Good job, America. DonÂ’t confuse this car with a typical “STI”-branded Impreza WRX, which are all produced alongside other Subarus in Gunma, Japan. This “STI” refers to the scrappy, stand-alone performance unit called Subaru Tecnica International, now with barely 120 employees, thatÂ’s been responsible for beloved Japanese-market “S-cars” such as the S202 through S208. It owns a combined five manufacturerÂ’s and driverÂ’s titles in the World Rally Championship, and more recently, multiple class wins at the 24 Hours Nurburgring. STIÂ’s small shop in Kiryu, Japan, is building just two or three S209Â’s per day, and their handiwork – right down to hand-polished exhaust tips – is memorialized with a pair of serialized production plaques: one in the cabin and one atop the 341-horsepower, 2.5-liter boxer four engine. Subaru considered using its 2.0-liter turbo, but went with a modified version of the 2.5-liter EJ25 used in the WRX STI Type RA, because the larger-displacement motor meant less turbo lag. There's no typical plastic cover, so the gloriously exposed engine flaunts a redesigned intake with a conical air filter and enlarged ducts. An enlarged turbocharger is designed to STI specs by the respected aftermarket company HKS, which lifts the Type RAÂ’s boost from 16.2 to 18.9 psi. A catback exhaust system further reduces back pressure by 17 percent relative the Type RA, and 50 percent versus a basic STI. The S209's resulting 341 horses and 330 pound-feet of torque compares with 310 hp and 290 pound-feet in the 2019 WRX STI. Subaru had to quash its ambitious plans for forged pistons and connecting rods, due to potential durability concerns that the company now suspects was a non-issue.