2011 Subaru Wrx Sti on 2040-cars

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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

2020 Subaru Legacy, Outback earn IIHS safety picks

The redesigned 2020 Subaru Legacy sedan and Outback wagon both earned kudos from the Insurance Institute for Highway Safety, but the news was not equally good for both models. The Legacy sedan walked away with the highest award, Top Safety Pick+. The Outback was one rung down, a Top Safety Pick. Sadly for the Outback, the previous, 2019 model had nabbed the TSP+ score. Why the difference in the Legacy and Outback? In a word: headlights. The IIHS structures their awards around several elements: crash tests, crash-avoidance systems, and headlights. Both Subarus aced their crash tests, earning Good results for the entire battery of tests (small and moderate front overlap on both sides, roof crush, side-impact, and head-restraints). Their standard EyeSight accident-avoidance automated emergency braking systems also performed well, successfully avoiding crashes at 12 and 25 mph, netting Superior ratings. (The pedestrian-detection function similarly earned a Superior rating, although pedestrian detection doesn't count toward the IIHS total score.) Headlights have to earn a Good rating in order for a car to qualify for TSP+; headlights deemed merely Acceptable limit a car to a maximum TSP award. Headlights that are Marginal or lower knock a car out of TSP contention. The Legacy's optional curve-adaptive headlights were deemed Good, while those same headlights in the Outback were only Acceptable, resulting in the different awards for the two models. For both cars, the base headlights also were Acceptable, meaning either model with the standard headlights would be a TSP (except that the IIHS grants a single model only its higher-level award).

Subaru Levorg Concept has us dreaming about a WRX wagon

We're not sure what got in the water supply of Subaru's Tokyo Motor Show team, but we like the results. After checking out the Cross Sport Design Concept, which we would love to see as a BRZ shooting brake, Subaru took the wraps off its Levorg Concept. Naming convention aside, the idea of a sport-tuned wagon with a boxer engine is music to our ears.
The design language fits in with recent Subaru products, and the Levorg's face is very similar to the 2015 WRX that was just unveiled across the Pacific Ocean at the LA Auto Show. In terms of its size, though, this concept is roughly the same as the current Outback, only it sits about five inches lower. Power comes from either of a pair of boxer engines: a fuel-efficient 1.6-liter or a 296-horsepower, 2.0-liter. Both engines would be paired to Subaru's Symmetrical all-wheel-drive system.
Subaru says that the Levorg is a thinly veiled version of the production sports tourer that will go on sale (likely in Japan and/or Europe) next spring. Could this mean we could soon see a sporty Legacy wagon in the US? We can only hope. More details about the Levorg are posted in the press release found below.