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Auto blog
J.D. Power dependability survey is out, but you shouldn't depend on it
Wed, Feb 14 2018J.D. Power has just released its latest automotive dependability survey, which of course has usual suspects Buick and Lexus ranking high. Those are safe and solid findings, surely. But when you look a little closer, there are curiosities. Our Consumer Editor, Jeremy Korzeniewski, offered an explanation a couple of years back for why this survey should be viewed with a degree of skepticism, and his take is worth a re-read. What jumped out at Jeremy were the relatively low spots assigned to Mazda, Subaru and Scion among the ranking of makes. Back in 2016 when he wrote his piece, they were ranked 21st, 23rd and 24th respectively. In this year's survey, Mazda ranks 15th and Subaru 26th, both below the industry average of 142 reported problems per 100 vehicles. (And Scion, of course, is in car-brand heaven.) Now, part of what is going on here is surely the fact that all automotive brands are producing dependable vehicles compared with years gone by, so the degree of variance between the best and worst on the list is not as great as it once was. "For the most part, automotive manufacturers continue to meet consumers' vehicle dependability expectations," Dave Sargent, a J.D. Power vice president, said in a statement. "A 9 percent improvement is extremely impressive, and vehicle dependability is, without question, at its best level ever." That said, when a brand like Subaru, regarded by many as mechanically bulletproof, ranks 26th, it leaves people who know cars scratching their heads. Something there does not compute. The problem, as Jeremy pointed out, is one of methodology: When he wrote his piece, there was no weighting assigned to the problems reported in the survey. And that still appears to be the case. Therefore, a problem with an infotainment system or a loose piece of trim is deemed as serious as a blown engine or leaky transmission. (And yes, infotainment is still the biggest problem across the board.) Jeremy's point: If the categories of problems were weighted, you'd see a different picture. When you look at the Consumer Reports brand rankings (subscription required), you get a very different picture. in CR's rankings, Subaru is No. 6 among brands, which, well, sounds a lot more like it. CR singles out the redesigned 2017 Impreza as a car with some new-model problems. (The BRZ had the fewest.) The two surveys jibe a little more closely when it comes to Mazda, which CR ranks 12th, a drop of six places from previous-year rankings.
The 2017 Subaru BRZ Series.Yellow is, wait for it, yellow
Mon, Jun 13 2016Scion is fading fast, but it seems Subaru learned a thing or two from the Toyota offshoot during their short time together. This new BRZ, with its oddly punctuated and not very subtle name, continues a line of special-edition Subarus that pair special paint and interior trim with black accents. It's called the Series.Yellow, and Subaru will build 500 of them for 2017. The Series.Yellow starts with the mildly updated 2017 BRZ and stacks the new Performance Package ( Brembo brakes, Sachs dampers, black 17-inch wheels) on top of the Limited trim. The Series.Yellow will come with the six-speed manual only, as it's required to get the Performance Pack. That also means it has the new 205-hp boxer four and a different final-drive ratio to go along with it. Aside from the yellow paint, exterior differences include black Subaru and BRZ badging, and a black surface for the rear spoiler. The interior gets it some yellow as well, with stitching on the seats, door panels, dash, steering wheel, floor mats, and shifter and e-brake boots. The interior grab handles are yellow-ized, and there are yellow patches at the top of the seat bolsters. Oh, and the seats have Alcantara inserts, but those aren't yellow. As the second in the Series series, it follows in the footsteps of the BRZ Series.HyperBlue from 2016. There's also precedent for special yellow Subarus, as 1,000 XV Crosstrek Special Editions from 2015 got yellow paint and black cladding. Yellow! Related Video: Featured Gallery 2017 Subaru BRZ Series.Yellow Related Gallery 2017 Subaru BRZ Image Credit: Subaru Subaru Coupe Lightweight Vehicles Performance
Subaru confirms it's found a new HQ location in Camden, NJ
Fri, Dec 5 2014Subaru is packing up shop and making a big move, announcing that it will be relocating its Cherry Hill, NJ headquarters. Is the company pulling a Toyota and moving across the country, or perhaps following the example set by Cadillac and relocating to a major metropolis? Nope. The all-wheel-drive aficionados are going just four miles down the road, to Camden, NJ. We suppose that is one way to celebrate all of the company's sales successes. The move hasn't been confirmed through the New Jersey government just yet – it needs to be approved by the New Jersey Economic Development Authority – but if it gets the green light, it will see the company relocate to a new, 250,000-square-foot facility that's twice the size of its current headquarters. The land the company will be developing on is currently owned by Campbell Soup Company. Provided the NJEDA approves the plan, Subaru will work things out with its developers, and is hoping to be up and running at the new facility by 2016 or early 2017. Take a look below for the company's announcement. December 5, 2014 SUBARU OF AMERICA CONFIRMS APPLICATION FOR NEW HQ LOCATION IN CAMDEN, N.J. Cherry Hill, N.J. - Subaru of America, Inc. has confirmed that it has identified the preferred location of its new corporate headquarters as an all-new development in Camden, N.J. The new site is approximately four miles from the company's current location in Cherry Hill, N.J. The confirmation comes as Subaru celebrates six successive annual sales records and the new building is planned to bring on to one campus various functions of the company including Sales, Marketing, Service and Administration that are presently housed across three separate sites in southern New Jersey. The new site is adjacent to the Campbell Gateway District and is currently owned by Campbell Soup Company. Subaru of America will house more than 500 employees and contractors in the new facility that at 250,000 square feet will be double the size of the current HQ building. Subaru of America's application is now subject to New Jersey Economic Development Authority (EDA) approval, followed by negotiations with the developer Brandywine Realty Trust and then a concluding internal cost approval process. Final decision is expected by April 2015 and subject to this approval, Subaru plans to complete the project by fourth quarter, 2016 or early 2017.