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2016 Subaru BRZ Series.HyperBlue Quick Spin

On its own, there's not much to "review" about the Subaru BRZ's new Series.HyperBlue trim. Limited to just 500 units, the coupe wears a new shade of blue, its 17-inch wheels and exterior badges are painted black, and inside, the HyperBlue color carries over to the accent stitching and logos on the seats. I love – no, love – this color. If you're a fan of the BRZ, like cool blues, and are thinking of picking up a 2016 model year example, this is the one to get. Plus, this car doesn't have all that bolted-on visual stuff from last year's Series.Blue. HyperBlue aside, it's the same BRZ it's always been. Yes, Subaru's updated Starlink infotainment system is now available, and there's a frameless rearview mirror inside the cabin. That's about it in terms of 2016 model year updates. But it's still worth revisiting. I've driven the BRZ at home in Detroit, and it's lovely. It's got a great chassis, it uses rear-wheel drive, and it's powerful enough to have lots of fun at legal speeds. (Seriously, why does everyone keep complaining about "only" 200 horsepower? That's plenty for this lightweight.) But until now, I've never had the chance to experience this coupe on a truly great road. So during a recent trip to southern California, I took a jaunt out to Angeles Crest Highway for a day of HyperBlue antics. On the right road, this car is even more charming than I remember. Driving Notes I think the reason why some people complain about a supposed lack of power is because they aren't driving it correctly. Peak horsepower arrives at 7,000 rpm, and the full 151 pound-feet of torque is delivered at 6,400 rpm. So for spirited driving, don't even bother revving below 3,500 rpm. No, it's not the best sounding engine (what naturally aspirated flat-four is?), but don't let the noise fool you. Keep the 2.0-liter boxer on boil, and you'll find salvation in this 200-hp mill. To me, the BRZ's steering feel is second only to the Mazda Miata. The car's lightness is accurately communicated through the wheel, but it's direct, nicely weighted, and never void of feedback. Combined with a firm, balanced chassis, you get a great sense of what all four wheels are doing at any given time. Grip level and weight distribution is easy to sense while cornering, making it easier to push the car harder and harder. The tail steps out a smidge, and you know exactly how much corrective input to give. I love a car that works so seamlessly with the driver.

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Subaru STI Performance Concept previews a bright BRZ future [w/video]

Subaru unveiled its STI Performance Concept car today at the New York Auto Show, a BRZ-based corner carver that says as much about the future of STI in America as it does about the future of the BRZ. And while this marks the world's first official look at the STI concept, Subaru gave me a preview of the car, and a long description of its significance, on a trip to Japan last month. The Performance Concept sends a tangible message about the motorsports heritage and engineering capability of Subaru Tecnica International. STI started life as the motorsports arm of Subaru parent Fuji Heavy Industries. Appropriately, the concept car uses a racing powerplant. Under the hood is the same turbocharged, 2.0-liter boxer-four that powers the BRZ GT300 from Japan's Super GT series, estimated at around 300 horsepower and 330 pound-feet of torque. But the STI concept is more like the ultimate road version of the BRZ instead of a recapitulation of an existing racecar. Chassis, suspension and braking components can all be found on the Japanese Domestic Market's road-going BRZ tS, for instance. Subaru invited me to drive the tS on that same trip, so stay tuned for a report on that experience later this week. It will pain Subaru fans to hear that this concept is not a defacto preview of a forthcoming turbocharged BRZ STI, at least not in the immediate future. STI has been charged with expanding its presence and reach in the North American market, but the process is going to roll out slowly without jumping straight to a fully realized production vehicle. Stage one of the STI expansion will be a consolidation of parts and aftermarket support in the US. Subaru has offered a pastiche of performance products through its dealerships up to today, including the US-only Subaru Performance Tuning (SPT) parts. In the near term, the company will phase out SPT in favor of STI parts and accessories, meaning you'll be able to purchase a lot of the stuff that the Japanese market has today. And we're talking about parts that actually impact performance, not just STI-badged shift-lever knobs or gas caps. The STI Performance Concept does show that Subaru sees a future for its rear-drive coupe in the American market, and that it wants to cater to enthusiasts. Stage two, which will happen in roughly the next year and a half, is to bring an STI-tuned version of the BRZ to the US, not unlike the JDM BRZ tS.