2007 Subaru Impreza Wrx Tr Sedan 4-door 2.5l Turbocharged on 2040-cars

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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Subaru mulling expanding Indiana plant for Forester, Impreza

Thanks to currency fluctuations and their impact on the bottom line, a growing number of Japanese automakers are starting to increase vehicle production in the US, and it appears Subaru could be the next to do so. According to Bloomberg, Subaru is looking into expanding production capacity at its Lafayette, Indiana assembly plant, which currently builds the Outback, Legacy and Tribeca as well as the Toyota Camry.
Subaru's Indiana plant currently has an annual maximum capacity of 310,000 units, but the automaker is expecting to far exceed that figure this year, with year-to-date sales of 299,788 units through November (not including Camry) - an increase of almost 30 percent over 2011. The report indicates that Subaru could expand the plant to add as many 50,000 additional units to the plant, likely in the form of either the Forester or Impreza.

Custom-built Subaru Impreza is set to break Isle of Man record

Last week Prodrive showed off the 2016 Subaru WRX STI it built for a record attempt at the Isle of Man TT's Snaefell Mountain Course. And now Subaru is officially going back to the Isle of Man to break its own record. Once again Mark Higgins will drive the Impreza around the 37.7-mile road course. Higgens piloted record runs in 2011 and 2014. The most recent run established the current 19-minute, 15.9-second best time. This new car "will be considerably faster than the previous car," according to Dominick Infante, Manager of Product Communications for Subaru America. That's because the previous attempts were in mostly-stock versions of the Impreza WRX STI. The new car is a completely rebuilt, track-only special. Details on the engine and other specifics like aerodynamic tweaks are being held until the car's official launch. The Isle of Man Tourist Trophy is an annual time-attack motorcycle race on the small island located between the United Kingdom and Ireland. This year the event runs from May 28 to June 10. There are no sanctioned automotive races on the Isle of Man, so Subaru is essentially running the course for our entertainment. And as you can see in the video below from last year, it's riveting. We can't wait to see if the new car will break the 19-minute barrier. Subaru Racing Vehicles mark higgins