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A mighty Outback breaks ground at Subaru's new USA HQ

Subaru is getting down to business at its new American headquarters. Announced just a year ago, the Japanese automaker just broke ground for construction of the new facility. And though it's moving from its existing location, the company is staying in New Jersey just as it has for nearly half a century now. The new facility is being built in Camden, opposite Campell's headquarters in a development spearheaded by the soup company. As part of the project, Subaru will relocate its current offices from Cherry Hill and Pennsauken to the new Camden headquarters, which will accommodate over 600 employees in one building with 250,000 square feet and another with 83,000 – more than double the size of its current headquarters. The distribution and training center, however, will stay put in Florence, NJ. The $118 million project is earmarked for completion by the end of 2017. The groundbreaking ceremony took place yesterday in front of an array of historic Subaru models. The earth itself was moved by a specially prepared yellow Outback wagon with a plow attached to the front. Subaru's decision to remain in Jersey comes in stark contrast to Mercedes' move out of the state and down south to Georgia. Other automakers with their North American headquarters in New Jersey include Volvo in Rockleigh, Mitsubishi (ironically) in Swedesboro, BMW in Woodcliff Lake, and Jaguar Land Rover in Mahwah. SUBARU OF AMERICA BREAKS GROUND ON NEW HEADQUARTERS IN CAMDEN, NJ Cherry Hill, N.J. - Subaru of America, Inc. today broke ground on its future home in Camden, NJ. The company plans to develop an all-new $118 million corporate headquarters in the city, and in doing so, maintain its corporate headquarters in New Jersey as it has for approaching 50 years. The automaker's new headquarters will be located adjacent to Campbell Soup Company's world headquarters. The Subaru of America campus will be the first new corporate headquarters in Knights Crossing, a master plan urban town center community, being developed by Brandywine Realty Trust. The ground-breaking ceremony featured a display of historic Subaru vehicles from the company's 50 years in the Delaware Valley, as well as a unique earth moving/groundbreaking ceremony conducted by a specially-produced Subaru Outback with an attached plow. Thomas J.

BTW: Subaru's SHARC won the 2012 Design Challenge

Part of the festivities that encompass the LA Auto Show is the annual LA Design Challenge. This year's winner was the Subaru Highway Automated Response Concept, or SHARC. It envisioned automated, zero-emission highway patrolling.
The 2012 edition of the challenge was to envision the future of highway patrol in the year 2025. The goal was to conceptualize a vehicle that would account for the needs of "dynamic urban environments." In addition to Subaru's participation in the contest BMW, General Motors, Honda and Mercedes-Benz, all took part in the challenge.
The SHARC is essentially a law enforcement land-drone. It is entirely automated and runs on renewable energy. Subaru envisioned a future where the Hawaiian Islands are connected to each other by a large highway system. Such an expansive area would require considerable manpower to patrol. The concept of an autonomous patrol vehicle would eliminate the need for a good number of full-time personnel.

2018 Subaru Legacy starts at $23,055, Outback at $26,810

The midsize Subaru Legacy and Outback get a host of new updates for 2018. Both models get revised styling inside and out. Additionally, both models get some new standard features and revised suspension with the promise of improved ride and handling. As always, both come standard with all-wheel drive. The refreshed 2018 Subaru Legacy starts at $23,055 while a 2018 Subaru Outback will set you back at least $26,810, a bump of under $300 versus the outgoing models. Of course, both cars can be loaded up with a host of features and equipment. There are two engines available for each model, a 175 horsepower 2.5-liter flat four and a 256 horsepower 3.6-liter flat six. In the US, the only available transmission is a respectable but uninspiring CVT. Stepping up to the bigger engine isn't cheap. The top of the line Legacy 3.6R Limited starts at $32,805. The Outback 3.6R Limited starts at $36,310. There's a $39,605 Outback 3.6R Touring on top of that. Standard features on the base model are few, but moving up the range allows shoppers to add a number of features like Subaru's EyeSight safety suite, an 8-inch infotainment system, heated seats, mirrors, and windshield wipers, Bluetooth audio, LED lighting, and more. As the Outback is essentially a lifted Legacy wagon, standard features and trim levels generally mirror each other. Despite the rise of the crossover, the midsize sedan segment is still hugely popular and extremely cutthroat. The refreshed Legacy is right in the mix with the Toyota Camry, Honda Accord, Chevy Malibu, and the like with just hundreds of dollars separating the cars. The Outback is a bit harder to compare, as it's not quite a wagon but not quite a crossover. It's more expensive than most two-row crossovers like the Honda CR-V and Mazda CX-5, but offers more interior and cargo space. If you don't need a third row, the Outback undercuts models like the Chevrolet Traverse, Honda Pilot, Nissan Pathfinder, and Dodge Durango. Both the 2018 Subaru Legacy and Outback should go on sale later this year. Related Video: News Source: Subaru Subaru Crossover Wagon Sedan