2005 Subaru Impreza Wrx Sti 6 Speed Turbo All Wheel Drive Clean Title Low Miles! on 2040-cars

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Subaru recalling over 8,000 cars for Takata airbag inflators

We have one more automaker to chalk up recalling Takata airbag inflators. Subaru is now throwing its hat in the ring by repairing 8,557 vehicles nationwide for faulty front passenger inflators. According to the Defect Notice from the National Highway Traffic Safety Administration, the problem affects 3,151 examples of the Legacy, Outback and Baja from the 2003 and 2004 model years and 5,406 units of the Impreza, including the WRX and STI (pictured above), from the 2004 model year.
As we all know by now, it's possible for the inflators to explode during airbag deployment possibly affecting not only the bag's inflation but also potentially spraying metal shrapnel at occupants. All of the affected vehicles will receive new passenger side inflators at no charge to the owner.
Seven automakers in the US announced recalls for the problem in late June affecting an estimated 2.1 million vehicles. Unlike some of the companies, Subaru is repairing all of the affected models in the US, rather just in certain warm-weather states. According to company spokesperson Michael McHale to Autoblog the reason is that "it was simpler to get everybody in there and make sure it was done." The replacement inflators should be in by the end of July, he said. Scroll down to read the recall report from NHTSA or download the full defect notice as a PDF, here.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

BTW: Subaru's SHARC won the 2012 Design Challenge

Part of the festivities that encompass the LA Auto Show is the annual LA Design Challenge. This year's winner was the Subaru Highway Automated Response Concept, or SHARC. It envisioned automated, zero-emission highway patrolling.
The 2012 edition of the challenge was to envision the future of highway patrol in the year 2025. The goal was to conceptualize a vehicle that would account for the needs of "dynamic urban environments." In addition to Subaru's participation in the contest BMW, General Motors, Honda and Mercedes-Benz, all took part in the challenge.
The SHARC is essentially a law enforcement land-drone. It is entirely automated and runs on renewable energy. Subaru envisioned a future where the Hawaiian Islands are connected to each other by a large highway system. Such an expansive area would require considerable manpower to patrol. The concept of an autonomous patrol vehicle would eliminate the need for a good number of full-time personnel.