2004 Suburu Impreza Wrx Sti on 2040-cars

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Subaru weighing Outback vs Forester approach for seven-seater

Subaru is gearing up for a return to the seven-seat crossover segment, and it's focusing the new model on the US market, but just which approach it will take has yet to be decided. One possibility, according to Automotive News, would be to position it as a larger counterpart to the Outback wagon, with rugged off-road styling. The other would be to sell it as a big brother to the Forester, with cleaner styling. One thing Subaru most definitely does not want to repeat is the Tribeca fiasco, so we wouldn't expect the new model to carry that same nameplate. Introduced in 2006, the Tribeca's divisive front-end styling kept it from being a serious player, and it underwent a facelift only two years later. It was withdrawn from the market altogether after 2014. The company had targeted moving 36,000 units of the Tribeca each year, but sold fewer than 2,800 in America in 2011, barely over 2,000 in 2012, less than 1,600 in 2013 and just a few hundred in 2014. The new seven-seat crossover will go after the likes of the Toyota Highlander, Nissan Pathfinder and new Honda Pilot among three-row Japanese crossovers. Like those rivals, it will be built in the US for the US market – namely at Subaru's assembly plant in Indiana, the same state where the Highlander is produced. The new crossover's arrival will, according to reports, mean that the Levorg wagon offered in Japan and Europe won't be offered Stateside. Related Video:

Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

2015 Subaru WRX STI goes for the gold [w/video]

If the all-new 2015 Subaru WRX has taken a good thing and made it great, then this should be, well, greater. Meet the range-topping WRX STI, packing more power, a decidedly more aggressive suspension tune, beefier looks, a giant wing and (woo!) gold wheels.
Those spiffy BBS wheels and WRC rally-ready matching WR Blue paint won't necessarily be around forever, though - Subaru is offering this package (along with unique interior trim) on the STI Launch Edition, limited to just 1,000 units. And cool as it may look, there's far more to love about the new STI package.
Power comes from a 2.5-liter turbocharged boxer four-cylinder engine, sending 305 horsepower and 290 pound-feet of torque to all four wheels via a six-speed manual transmission. (Launch Edition models even get a short-throw shift kit, which will likely be available as a dealer-installed accessory thereafter). Unlike the standard WRX, a do-it-yourself 'box will be the only transmission available. Subaru is employing its new - *ahem* - Multi-Mode Driver Controlled Center Differential version of the Symmetrical All-Wheel Drive, which, in addition to a standard 41/59 torque split, uses things like torque vectoring, and, when put in manual mode, allows the driver to select one of six center differential locking levels. In other words, the STI should be incredibly sharp on the road - sharper than ever before.