2004 - Subaru Wrx on 2040-cars

Auto blog

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Subaru Legacy Concept has us getting our hopes up

It happens all the time. We get excited about a really attractive Subaru concept, and then the production car comes out and, well, "disappointed" isn't a strong enough word. (Compare that hot Impreza concept to the final production car.) So while we're hopeful that this new Legacy concept previews something sleek for Subaru, allow us to be fully on record as not getting our hopes up.
Anyway, let's talk about how good this car looks. From the front, comparisons to the Buick Regal GS are warranted, but from all other angles, it has a very four-door coupe-like shape. The concept rides on 21-inch wheels with bulging wheel arches that Subaru says hints at the car's all-wheel-drive system (standard Subaru fare, BRZ aside).
As for what exactly this concept previews, the safe guess is, of course, the next-generation Legacy midsize sedan. And while we'll keep our fingers crossed for a sweet-looking production sedan to come out of Fuji Heavy in the near future, it's safe to say we're still skeptical.

Gymkhana 11 will be hosted by Travis Pastrana

Amidst the chaos and tragedy that has proliferated in 2020, American action sports legend Travis Pastrana has had a year of growth. In March, Subaru announced his return as a full-time rally driver, and this week, he announced that he will be the first person to host Gymkhana other than Ken Block. Pastrana has been assigned Gymkhana 11, and he'll be using a tuned Subaru WRX STI as his trusty steed. Block, Pastrana, and both of their families have participated in a fun challenge recently. In early May, Block set the stage at the Hoonigan Racing Division shop in Park City, Utah, with a makeshift Gymkhana GRiD-style course (Gymkhana GRiD was scheduled to return in 2020 before the Covid-19 pandemic). He used a Can-Am Maverick X3, and his kids and wife filmed him ripping through the course. At the end of the video, he called on Pastrana to attempt a superior answer.   And Pastrana delivered. Using a hot dog suit, a Can-Am Maverick X3, a kids kart, a Subaru WRX STI, and a Harley-Davidson with a sidecar, the Pastranas executed their own course with dirt track jumps, wheelies, burnouts and two-wheel driving. The competition wouldn't be complete without judging, so that was left up to the viewers. In online voting, audiences preferred Pastrana's performance more than Block's video at a 288 votes to 140 votes, as of this writing.  It seems the challenge was a lead-up to this week's announcement posted to Pastrana's Instagram: Got some awesome news today! @kblock43 passed the torch to me for Gymkhana 11. I have some big shoes to fill but more than excited to give it a go. Kens guidelines for me are pretty simple. Keep the essence of Gymkhana with -epic vehicle -unattainable location -precision driving with close proximity to catastrophe. The @vermont.sportscar team has already started work on building the baddest #subaru of all time. Need to find a location that I can make this car fly and drive it like I stole it. #gameon #nopressure @subarumotorsportsusa are you guys ready for this!!! @yokohamatire I’m going to need a lot of tires ?? @hooniganracing @redbull @dirtfishrally Vermont SportsCar is the technical partner to Subaru of America and has been the hub for Subaru Motorsports USA since 2005, so there's no question Pastrana's WRX will be monumental. As part of the event, there is also a competition to win a chance to be at the filming of Gymkhana 11 and hang with Pastrana. All proceeds go to a good cause.