2004 - Subaru Wrx on 2040-cars

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Mazda, Mitsubishi, and Subaru expand global Takata recalls by 715k [UPDATE]

UPDATE: Subaru of America spokesperson Michael McHale tells Autoblog that the company is recalling 78,000 Imprezas from the 2004 and 2005 model years in the US. This is a national expansion of the company's previous regional recall for the Impreza. The Takata airbag inflator recall just keeps growing. The latest expansion encompasses 715,000 vehicles from Mazda, Mitsubishi, and Subaru. Many of the affected models are in Japan. The largest expansion from these three automakers comes from Mitsubishi. According to Reuters, the company is adding 100,000 vehicles in Japan and 412,000 outside of the country without identifying any specific regions. Mazda is issuing safety campaigns for 112,000 vehicles in Japan, and some of these include models that the company produces there for Mitsubishi and Nissan, according to Reuters. In statement to Autoblog (embedded below), Mazda said that it is still evaluating the situation in terms of a possible effect on the US. Finally, Subaru is calling in 91,000 Imprezas in Japan. At this time, it isn't clear whether Mitsubishi's or Subaru's expansions affect the United States, but Autoblog has reached out to them for more information. According to research by the National Highway Traffic Safety Administration, exposure to moisture can cause the propellant in these inflators to ignite too quickly and cause these dangerous ruptures. Takata has also been investigating the problem. Related Video: Mazda statement "We are aware of the NHTSA/Takata announcement, and are evaluating the effects of it on Mazda. As soon as we have had a chance to fully evaluate the situation – number of vehicles affected, age of those vehicles, where they're located, etc. – we will be able to share those details."

Lincoln Aviator returns, VW ponders pickups, and Subaru Forester endures

NEW YORK – Volkswagen is taking a hard look at a pickup truck, the Lincoln Aviator is back, and you love old Subarus (we'll explain). The New York Auto Show returned last week with flair and a wide range of promising reveals. Let's break down some of the big news, plus a few things you might have missed. News: Ford is fortifying Lincoln with the Aviator SUV Views: Doing a mid-size SUV is obvious. Calling it the Aviator wasn't. I like it. Using Navigator design cues, this thing looks the part and should give Lincoln some energy and sales volume. Not playing in the midsize SUV segment has been a mistake for Ford's luxury brand, and the Aviator should fill a much-needed hole. Props to Lincoln for dusting off the Aviator name, most recently used on a rebadged Ford Explorer built in 2003-2005. It sounds classy and historic, like something from 1930s, even though it only dates to the tail end of the " Friends" era. Speaking of names, when the MKC gets a new one, Lincoln should dust off Zephyr, a moniker it actually used in the '30s and then briefly in the early 2000s. Why use the Aviator name? Jim Farley, Ford's president of global markets, said it's about reminding consumers that Ford has traditionally built strong SUVs. "I think in a way the legacy is falling in love with what we do best," he said. "We wanted to go back to our roots. We know how to do this well." Farley also said the Aviator could prove to be Lincoln's bestseller. The Aviator was well-received in New York, earning our Best in Show award and garnering cautiously optimistic reactions from some analysts. "Lincoln ran this experiment once before ... differences in the market conditions, stronger differentiation and appetite for utility vehicles may prove a different story for this Aviator," IHS analyst Stephanie Brinley said. View 19 Photos News: VW surprised the car world with the Atlas Tanoak pickup concept Views: Good move. VW should build this. The concept is based on a longer version of the Atlas platform and would take aim at the midsize truck segment. VW is using this prototype to "gauge the reactions" of automotive influencers, but make no mistake, the Tanoak is totally doable. Using Atlas bones and mechanicals punched up with rugged styling and some soft-road capability, the Tanoak would grow VW's portfolio in a smart way. The Atlas Cross Sport concept, also revealed in New York, signals that Atlas expansion is already underway.

Subaru plans to electrify entire range by the middle of the 2030s

Nipping infinite rumors in the bud, Subaru confirmed the Outback, the Forester, the BRZ, the WRX STI, and every other car it makes will go utilize some form of electrified powertain or disappear by the middle of the 2030s. The Japanese automaker announced it plans to kick exclusively gasoline-powered cars out of its global portfolio in about 15 years' time. The announcement comes in the wake of ever-stricter emissions regulations around the globe, notably in China and in the European Union. The firm isn't going to turn the tap off overnight, though. Toyota owns an 8.7% stake in Subaru, and the two partners are jointly developing a pair of electric cars due out during the 2020s. Others will inevitably follow. By 2030, hybrid and electric models will represent at least 40% of Subaru's annual global output. In the meantime, Subaru is funneling an immense amount of money into adapting Toyota's hybrid technology to its vehicles. The gasoline-electric variant of the Crosstrek introduced in 2018 a product of this collaboration. Executives outlined plans to release a "strong hybrid" again built with Toyota parts, though they stopped short of providing more details. They also stressed their goal isn't to achieve mere badge-engineering. "Although we're using Toyota technology, we want to make hybrids that are distinctly Subaru. It's not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive," affirmed Tetsuo Onuki, Subaru's chief technology officer, during a briefing Reuters attended. His comments suggest all-wheel drive will continue to define the members of Subaru's range in the electric-only era. The configuration has been one of the brand's strongest selling points for decades, and it helped it grow from a niche brand peddling obscure cars to a major mainstream automaker in the United States, so giving it up would be marketing suicide. The horizontally-opposed engine is Subaru's second signature, it's what the C-shaped daytime running lights seen on its cars are inspired by, but Onuki confirmed it will no longer be the only way Subarus are motivated.