2004 Subaru Sti 08 And 09 Nasa Champion. 1 Owner. 47,000 Miles on 2040-cars

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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Subaru will show a WRX STI Type RA, possibly with a BRZ STI, on June 8

Subaru just released another teaser photo today of a World Rally Blue STI model, and they also provided us with some information about what the car is. Apparently it is a new WRX STI Type RA, a name that Subaru fans will recognize as an indication of an ultra-hardcore version of the all-wheel-drive legend. As you can see from the teaser photo, this Type RA will have a carbon fiber roof without a sunroof. This WRX STI has more than that, though. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. According to Subaru, the rear wing will also be carbon fiber, and the car will have gold-colored forged BBS wheels measuring 19 inches in diameter. Inside, occupants will find Recaro seats. Mechanically, the suspension has been updated and now features Bilstein shock absorbers. The engine and transmission also see updates, but Subaru wouldn't give specifics at this time. Expect all the details to be revealed on June 8, the date Subaru has been teasing on Twitter. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Now with this new teaser image and confirmation of a Type RA, one might think that the previous teaser of a winged blue Subaru was of this special WRX STI. However, we're not so sure. We've been studying the trunk lid of the car in the Twitter teaser alongside those of production BRZs and WRXs. If you look closely, there's a long arching crease in the trunk lid of the teaser car and a production BRZ, but it doesn't appear on the WRX. The WRX has a very flat trunk lid. As such, we believe the teaser image is still of a BRZ STI, and we suspect Subaru may reveal both it and the WRX STI Type RA on June 8. Related Video: Image Credit: Subaru Subaru Coupe Performance Sedan subaru brz sti

Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier