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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Junkyard Gem: 1996 Subaru SVX LSi

Even as Subaru nailed down its position as the world's top maker of sensible all-wheel-drive cars, the company was willing to take a chance with a big, expensive sporty car with science-fiction looks. That car was the SVX, built for the 1992 through 1996 model years. Here's a final-model-year SVX, spotted in a Denver-area self-service wrecking yard. Because I live in Colorado, where just about everyone— myself included— owns at least one Subaru, discarded SVXs aren't so rare in my local wrecking yards. Before today's car, I have photographed this '92, this '93, this '95, and this '96. Unlike their XT and XT6 predecessors, the SVX had no manual transmission option; its big 3.3-liter boxer six engine made too much power for the three-pedal hardware Subaru had on hand. Those four-speed automatics were quite failure-prone, but this car's career was cut short by an ordinary wreck and not a bad slushbox. Subaru didn't make another engine this big until more than a decade later, with the 3.6 in the Tribeca. In 1996, this naturally-aspirated H6 was rated at 230 horsepower. Front-wheel-drive SVXs were available for a few years in the United States, but all of the '96s had all-wheel-drive. With all the horror stories about the transmission failures in these cars, 151,311 miles counts as an impressive mileage figure on an SVX. This car's owner or owners took good care of it. Well-cared-for older cars in wrecking yards often have the original owner's manual inside. Sometimes they even have the original window sticker stashed in the glovebox. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Alcyone SVX (as it was known in its Japanese homeland) featured this dreamlike TV commercial featuring a cover of Hedy West's 500 Miles. Featured Gallery Junked 1996 Subaru SVX View 19 Photos Auto News Subaru Coupe Luxury Performance Classics subaru svx

Subaru says Forester logs 8,000 JDM orders in first month, 4x expectations

The 2014 Subaru Forester is not on sale yet here in the US, but it has been on sale in Japan since the middle of last month. In that time, Subaru says that the 8,149 customer orders it has received have more than quadrupled the original expectation of just 2,000 units.
To go along with these impressive orders so far, Subaru has also provided a breakdown of exactly what initial customers are ordering, and based on the numbers provided, it would appear that early customers are choosing well-equipped models. This includes almost 90 percent of all models being ordered with the new Subaru EyeSight system, and while close to two-thirds of the Forester models are equipped with the base 2.0-liter engine, the turbocharged Forester 2.0XT is the most popular individual trim level accounting for almost 40 percent of the orders out of four available trim levels. It will be interesting to see if this trend continues as more Foresters hit dealers, but this is definitely a good sign for the compact crossover right out of the gate.
There's a brief press release after the jump that gives a full breakdown of customer orders so far in Japan.