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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

2019 Subaru Crosstrek PHEV will be company's first plug-in hybrid

Subaru just announced its first-ever plug-in hybrid, and it comes in the form of its third-best-selling car, the Crosstrek. This is actually fitting in a couple of ways. First off, it's a quick-selling vehicle, but also because the Crosstrek was the model used for Subaru's first conventional hybrid, introduced for the 2014 model year. Sadly, the company has yet to reveal photos of the new hybrid, hence our inclusion of photos of the old model. The Crosstrek PHEV will also have a similarity to the Subaru BRZ in the sense that it benefits from Toyota technology. The company said that the hybrid system comes from Toyota. But don't fear, Subaru fans, it's still mated to a flat-four. The crossover will, like many other PHEVs, be capable of driving in full-EV mode and in conventional hybrid mode. The company hasn't announced how much range it will have. Subaru did reveal that the new PHEV is coming soon, with an on-sale date at the end of 2018. As such we should see photos and more details in the near future. While there aren't many plug-in hybrid compact crossovers, there are a few, and they're fairly compelling. The closest competition will be the Kia Niro PHEV, which has a claimed range of 26 miles and a solid 46 mpg when running with the gas engine. It starts at $28,840. Another potential competitor is the Mitsubishi Outlander PHEV, which provides 22 miles of electric-only range and a less impressive 25 mpg with the gas engine. The Outlander does boast more cargo space thanks to its bigger body, but also has a higher base price of $35,915. Related Video:

Best. Year. Ever. Subaru breaks yearly and monthly sales records in 2017

After a generally good sales year for most car manufacturers, one company had a spectacular year: Subaru. The company reported with its end-of-year sales that 2017 was it's best sales year of all time. The total was 647,956 vehicles sold over the 12 months. Not only that, but December was also the best month of sales the company has ever seen with 63,342 cars sold. That's nearly 10 percent of the annual sales in one month. As far as individual models go, the Impreza and Crosstrek each had their best month in December and 2017 was each model's best year. The Impreza's year was especially impressive with sales jumping more than 55 percent compared with 2016. It was also the best year for Outback. Subaru credits some of its strong December to its "Share the Love" promotion that donated $250 of each new car purchase to one of a selection of charities. But a big part of Subaru's sales success has to be due to the fact that most of its products are in the hottest car market around: crossovers. The fact that its products are highly competitive against other similar vehicles certainly helps too. This is partly evident by the fact that year-to-year, every crossover model with the exception of the aging Forester saw a sales increase. Meanwhile, every traditional car (Legacy, WRX/STI and BRZ) with the exception of the redesigned Impreza had lower sales for the year. So if you ever wonder why companies aren't racing to release new sedans and coupes, this is why. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.