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Toyota to boost its Subaru stake to more than 20%

TOKYO — Toyota Motor Corp plans to raise its stake in Subaru Corp to more than 20% from around 17% now, a deal that would also see the smaller firm invest in Japan's top automaker, two people with direct knowledge of the matter said on Friday. The deal is due to be approved at a Toyota board meeting on Friday, the people said, declining to be identified because the information has not been made public. The investment would come a month after Toyota and another smaller Japanese automaker, Suzuki, said they would take small equity stakes in each other. Such tie-ups highlight how automakers are scrambling to chase scale, manage costs and boost development. Traditional car makers, especially smaller ones like Subaru and Suzuki, are struggling to meet the fast pace of change in an industry being transformed by the rise of electric vehicles, ride hailing and autonomous driving. Toyota's investment is likely to cost more than 70 billion yen ($650 million) based on Subaru's stock market value, said the Nikkei business daily, which first reported the news. Subaru is likely to reciprocate with a stake in Toyota that would roughly equal the value of Toyota's additional investment, one of the people told Reuters. The companies have long worked together on projects such as the Toyota 86 and Subaru BRZ twins. At one time, Subaru built Toyota Camrys in its Indiana plant. Representatives for both Toyota and Subaru said the news was not something that had been announced by their companies. "The plan appears to be to ultimately make Subaru a fully owned subsidiary, to help create a 'mega Toyota.' This is the first step towards that," said Takeshi Miyao, managing director of Carnorama, a consultancy. "It's all about building scale." Subaru is particularly strong in sport-utility vehicles (SUV) and all-wheel-drive technology. The two automakers in June said they planned to jointly develop an electric sport-utility vehicle on a platform produced together, to split costs. Car markers around the world have been joining forces to slash development and manufacturing costs of new technology. Ford Motor Co and Volkswagen AG have said they will spend billions of dollars to jointly develop electric and self-driving vehicles. Toyota seems to be particularly keen to build scale now by investing in smaller, domestic automakers, rather than forging cross-border tie-ups like some of its rivals.

Subaru WRX STI S207 limited to 400 units in Japan only

Japanese Subaru fans are getting quite a treat in time for Halloween. The brand is unveiling the WRX STI S207 edition at the Tokyo Motor Show. Unfortunately for brand devotees elsewhere, the market-exclusive, high-performance model is limited to just 400 units there. For such a small run of cars, the folks at Subaru Tecnica International are adding quite a bit to take the STI's performance to new heights. Among the upgrades, the 2.0-liter, turbocharged boxer now makes 323 horsepower and 318 pound-feet of torque – a healthy jump compared to 305 hp and 290 lb-ft from the 2.5-liter engine in the US-market version. Beyond the extra power, the sedan also wears a load of parts to improve chassis stiffness and a DampMatic II adjustable front suspension from Bilstein. Styling sees some slight tweaks with a red-outlined mesh grille, chin spoiler, 19-inch BBS wheels, and a redesigned rear bumper. Inside, the front passengers are held tight in leather-trimmed Recaro seats. If the 400 units aren't exclusive enough, Subaru technically breaks the S207 into three special editions. A planned run of 200 units will feature the NBR Challenge Package that's inspired by the company's class victory in the 2015 Nurburgring 24 Hours. It adds a carbon fiber rear spoiler, black wheels, red seatbelts, and an Ultrasuede-covered steering wheel. A hundred of those are the NBR Challenge Package Yellow Edition that come exclusively in Sunrise Yellow with black-painted door mirrors and side sills. Depending on the version, prices before Japan's consumption tax would be between $46,050 and $48,950 at current exchange rates. Related Video: STI Releases "S207" Limited-Edition "WRX STI" in Japan October 28, 2015 Tokyo, October 28, 2015 – Subaru Tecnica International (STI),*1 the motorsports division of Fuji Heavy Industries, will launch a limited-edition model based on the "WRX STI" on December 1, 2015. Just 400 units of the model, dubbed the "S207", will be available. Taking the WRX STI as its base, this complete car from STI features exclusive engine and suspension tuning as well as distinctive interior and exterior design. Embracing the STI concept of offering the ultimate in road driving, the S207 stands at the pinnacle of the STI complete car lineup and aims to be the world's most enjoyable vehicle, providing a feel-good experience to all those who travel in it regardless of road conditions and enhancing driver skill. Special engine tuning boosts maximum power output to 328 PS.

Subaru suing CA dealership for alleged false customer surveys

Whenever you buy a new car from a dealer these days or sometimes even go in for service, you can expect to fill out a customer satisfaction survey at some point down the road. The responses are actually quite important to showrooms because automakers require the businesses to keep things at a certain level or face penalties. However, a Subaru dealer allegedly found a way to game that system, at least briefly, and now the Subaru of America has filed a lawsuit in US District Court for breach of contract. South Coast Subaru in Costa Mesa, CA, reportedly falsified 224 customer satisfaction questionnaires in 2014, according to Automotive News. The scheme wasn't that hard to figure out, though. All of the faked surveys were allegedly submitted through the IP address of an Acura showroom managed by the same dealer. Under normal circumstances when someone buys a Subaru, the dealer is supposed to collect the customer's email address and submit it to the automaker. However, South Coast allegedly presented false addresses, and then managers had employees fill the forms out during lunch. Subaru claimed in the suit that by doing this the dealer harmed the company's product reputation and its goodwill among customers. "Defendants prevented Subaru from discovering the actual customer satisfaction level of Subaru retail customers at South Coast Subaru by providing sham customer surveys to [Subaru]," the complaint said, according to Automotive News. Related Video: