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Subaru to introduce two e-Boxer hybrids at Geneva

Subaru will be bringing two electrified "e-Boxer" models to the Geneva Motor Show next month, as Autocar reports. While the manufacturer hasn't announced which models these electrified cars will be, it is likely that at least one of them will be the e-Boxer version of the Forester, which Subaru showed at the 2019 Tokyo Auto Salon. Another possible model for the Geneva unveiling can be the Crosstrek's hybrid version, branded XV for the European market. The hybrid Crosstrek is Subaru's first PHEV model, and it uses Toyota's 8.8-kWh battery pack mated to a 2.0-liter boxer engine. Subaru is relatively late to the hybrid game, as some competing Japanese carmakers have had hybrid cars on the market for a long time already, and only in recent years has Subaru put hybrid models for sale outside Japan. But by being able to mate electric power with its trademark boxer engine powertrain, Subaru can remain "on-brand" while still utilizing hybrid technology, instead of going with a regular four cylinder inline engine as is popular with hybrid powertrains. Still, the Japanese market Forester STI e-Boxer only produces a combined 156 horsepower and 187 lb-ft of torque, figures that seem modest compared to a 2.0-liter turbodiesel engine, for example. But with Subaru's diesel exercise just a decade-long, select-market enterprise, and with diesel on the outs these days, hybrid seems a better bet, especially in the North American market. Related Video:

Climb to the Clouds returning thanks to Subaru title sponsorship [w/video]

The Mt. Washington Hillclimb, otherwise known as the Climb to the Clouds, hasn't been done since 2011. That year, Subaru Rally Team USA driver David Higgins set a new record for the event first held in 1904, running the 7.6-mile vertiginous course in 6:11.54. The race will be return in 2014 with the help of that very carmaker, Subaru of America having stepped in to the title sponsor role for what will be the Subaru Mt. Washington Hillclimb.
Taking place from June 26-29, 75 modern and vintage cars will spend three days racing up the 6,288-foot-high mountain. It's not as long nor as high as Pikes Peak, but it does have something that the Colorado competition doesn't: gravel; about 13 percent of the Mt. Washington Carriage Road still hasn't been paved.
If you want to know what a record-breaking run up the northeast's highest peak looks like, check out Higgins behind the wheel in the video below.

Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.