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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

2019 Detroit Auto Show Special | Autoblog Podcast #568

This week's Autoblog Podcast is a special one, recorded from Cobo Center in Detroit, site of the 2019 North American International Auto Show (NAIAS). Editor-in-Chief Greg Migliore is first joined by Senior Editor Alex Kierstein and Consumer Editor Jeremy Korzeniewski to talk about the Toyota Supra, Ford Shelby GT500 and Subaru STI S209. Then Senior Editor, Green, John Snyder and Associate Editor Joel Stocksdale join Greg to discuss the Nissan IMs Concept, new Ford Explorer and Kia Telluride, before going over the Editors' Picks for the best cars of the Detroit Auto Show. Autoblog Podcast #568 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2020 Toyota Supra 2020 Ford Mustang Shelby GT500 2019 Subaru WRX STI S209 Nissan IMs Concept 2020 Ford Explorer (including ST and Hybrid) 2020 Kia Telluride Best in Show: 2019 Detroit Auto Show Editors' Picks Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2021 Subaru Ascent Review | One for the faithful

The 2021 Subaru Ascent doesn't really stand above and beyond the crowded field of three-row family crossovers. There are those that make a bolder statement outside, that are more luxurious inside and that are better to drive. Some are even more spacious or versatile. Frankly, it's hard not to point you towards a Kia Telluride, Hyundai Palisade or Toyota Highlander instead. However, the Ascent really isn't for the general three-row crossover-buying population. It's for Subaru's fiercely loyal customers, and specifically the great many who outgrow their Foresters and Outbacks. Previously, if they needed more space and/or seats, they were forced to abandon the brand that A) they were used to, and B) catered to their specific requirements that often involve outdoorsy adventures. With the Ascent, they get that extra space but it comes with the same 8.7 inches of ground clearance and beefy roof rails, an awfully familiar driving experience, and the cabin puts the same emphasis on no-nonsense, user-friendly controls. The Ascent even looks like an Outback, albeit a gigantic one. So although the Ascent isn't for everyone, it should be just right for those already onboard the good ship Subaru. What's new for 2021? There are more standard features this year, all of which enhance safety. The standard headlights on every trim level are now steering-responsive LED units, while the standard EyeSight suite of driver assistance tech gains lane-keeping assistance and lane-centering for the adaptive cruise control system. There are also now seatbelt reminders for second- and third-row occupants. Buckle up kids! What's the Ascent interior and in-car technology like? From the driver's seat, the Ascent's packaging displays Subaru's pragmatic philosophy to car design. All the gauges are easy to see and read at a glance, knobs and buttons are easy to locate — both those of the software-based touchscreen infotainment system and the physical ones on the steering wheel and center stack. There aren't as many clever cubbies as in a Honda Pilot or Toyota Highlander, but there are a grand total of 19 cupholders spread throughout the cabin. Anticipate frequent bathrooms stops. The base infotainment system is a 6.5-inch touchscreen, but moving up to the Premium trim bumps that up to an 8.0-inch unit. The image quality is crisp, the colors bright, and simple tasks like selecting a radio preset are made easy with big virtual buttons.