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Subaru CEO expects record U.S. sales in 2020 despite market slowdown

TOKYO  - Subaru expects its U.S. vehicle sales to rise to a record high in 2020, as demand for its crossover models helps it buck the trend of slowing car sales in the Japanese automaker's biggest market. The company has been growing rapidly in the United States, the world's No. 2 auto market, roughly doubling the number of vehicles sold over the past six years, thanks in part to a ramp-up in local production capacity and a marketing strategy focused mainly on affluent and liberal-minded consumers. Japan's smallest automaker said that ongoing U.S. demand for its Forester and Outback models would likely boost overall sales in the country to 720,000 to 730,000 units next year, up by as much as 4.3% from the around 700,000 vehicles it expects to sell by the end of this year. "We expect the U.S. market to slow only slightly next year, so we're planning to see more growth in our sales. We think we can achieve this," CEO Tomomi Nakamura told reporters in Tokyo. He added that he saw room for the automaker to expand its share of the SUV market, which stands at around 7% at the moment, given that Subaru's SUV models outsell its Legacy and Impreza sedan models. "If competition in the U.S. SUV market continues, that segment will keep growing even as the overall market slows," he said. U.S. sales account for around 65% of Subaru's total global sales of around 1 million units. By the end of November, sales of the Forester this year had climbed 6.4% from a year ago, while sales of the Outback, its best-selling model in the country, were up 0.9%. However, the rapid growth in the country has coincided with a jump in global quality-related issues which has sapped profitability in the past year or so. (Reporting by Maki Shiraki; writing by Naomi Tajitsu; Editing by Kirsten Donovan) Earnings/Financials Subaru Crossover SUV

Subaru moves to trademark the name ... Evoltis

Subaru's advancing to the electrified frontier, and it's reportedly picking a name for its plug-in hybrid. That name is said to be "Evoltis." While Evoltis sounds about as engaging as "Avensis" (Toyota) or "Magentis" (Kia), at least it's not as clunky as "Levorg" (an Aussie Subaru nameplate). Then again, when naming a child you should always try to picture how their name will be used in playground taunts, so we'll leave your to your imaginations on this one. A mention of the Evoltis name appears in the United States Patent and Trademark Office's listings, and the application has been filed as recently as March 26. We don't know yet whether the Evoltis name would stand for the entire vehicle or its hybrid tech — or if it will be actually used at all. Car & Driver reports that Subaru of America didn't comment on the matter when asked. But still, Subaru is said to come up with a PHEV by the end of the year, largely using Toyota's technology from the Prius Prime. We're probably not the only ones to hope for an all-wheel-drive setup, which would best suit Subaru's image and character. Last year, the carmaker said an electrified vehicle should be expected for 2018, but didn't specify whether it would be an EV or a hybrid. Subaru hasn't offered a hybrid in the U.S. since the Crosstrek Hybrid was discontinued in 2016, and it's produced precious few all-electric vehicles in its history. Related Video:

Subaru teases Viziv Adrenaline Concept crossover for Geneva

The latest installment in Subaru's Viziv line of concept vehicles is set for a reveal at the Geneva Motor Show next month. It's called the Viziv Adrenaline, and it'll add to a pair of electrified "e-Boxer" models on display, possibly the e-Boxer version of the Forester and a Crosstrek plug-in hybrid, which is branded as the XV in Europe. We're limited to this darkened, front three-quarters view for clues about the Viziv Adrenaline. It appears to be a two-door, raised crossover with bulging quarter panels, an interesting undulating belt line and plenty of creases for a rugged look. It also appears to sport futuristic-looking rearview cameras in place of conventional mirrors, and the LED headlights look pretty close to the ones found on last year's Viziv Tourer. Also, two cutouts at the top of the hood may indicate the presence of a combustion engine. Given that this is called the Viziv Adrenaline, are we looking at a performance model? Viziv is Subaru-parlance for "Vision for Innovation," so there are doubtless more details in store for us in Geneva. Last year's Viziv Tourer Concept presaged a production WRX wagon, and the Viziv Performance Concept from 2017 previewed a possible future WRX (don't forget the Viziv Performance STI Concept from last year's Tokyo Auto Salon). While Subaru has given us reasons to be wary about its concepts' ties to future production models in the past, don't forget the Viziv-7 did indeed become the Ascent three-row SUV. The Viziv Adrenaline debut is scheduled for March 5. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.