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Subaru is America's third most off-roaded brand

When you think of iconic off-road brands, where does Subaru fall on your radar? Somewhere in the middle? Perhaps near the bottom? Don't worry, you're not alone. Until recently spending some time in Bend, OR, where we drove the all-new 2015 Subaru Outback, we never really pegged the Japanese automaker to be a highly lauded brand among off-road enthusiasts, despite many of the company's products actually being quite capable when the going gets rough.
But the data says we're wrong. According to a 2013 J.D. Power study, Subaru vehicles have some of the highest use off road compared to other brands - of course "off road" here just means anything not on a paved road, so even gravel trails and tame two-tracks count in these statistics. Nearly 29.5 percent of its cars are used on trails and dirt roads, with only the Ram and Jeep brands besting that statistic, at 30.2 and 31.0 percent, respectively. Said another way, Subaru sold 424,683 vehicles in the US in 2013, meaning that some 125,281 saw off-road use. Mainstream brands like GMC, Ford and Chevrolet all trail Subaru, and even Land Rover comes in at less than 20 percent.
Some 34.7 percent of Outbacks are taken off paved roads, according to J.D. Power data.

Subaru WRX STI S209 is the most expensive production Subaru ever

We asked for it, and now we have it: The ultimate WRX STI. It’s called the STI S209, and we drove the extra-special Subaru just a few short weeks ago. Now we have a price, and itÂ’s officially the most expensive new Subaru ever. All 209 examples of the S209 will sell for $64,880. WeÂ’ll give you a second to process that, but a second most likely isnÂ’t long enough. Every one of the 209 cars will be headed to the U.S. starting in November this year — STIÂ’s shop is only able to produce 2-3 cars per day, so itÂ’ll be a slow trickle of cars being shipped over here. Previous to the S209, the Type RA was the top dog in the American WRX lineup. It cost $49,855, and offered a nice bump in performance over a regular STI. This S209 finally gives us the significant increase in power weÂ’ve been asking for all these years, but it also represents a massive effort at making the best-handling STI ever. Aftermarket modifications could get you partway there, but there will be no true equivalent to the S209 coming from somebodyÂ’s garage. We fully expect itÂ’ll be Subaru WRX STI enthusiasts who spring for the few available cars, as the $64,880 price will likely be a major roadblock for all but the true believers. At that price thereÂ’s a huge variety of other cars to choose from, many of them more desirable than an ultra-rare Subaru to some folks. Dealer markups could take this car to even greater heights, especially if a dealer finds some Subaru fanatics with money to burn. If the 341-horsepower S209 sounds like something you need to park in your garage, we suggest you get over to the nearest bank and Subaru dealer as soon as possible.

Subaru will cap sales, introduce US-only SUV and PHEV

With Subaru's meteoric growth over the past few years, it seems like the company would double down on the success and expand. However, the Japanese brand has announced that it will take the opposite approach. Rather than continually increasing global deliveries, the automaker will instead cap annual volume to between 1.03 million and 1.1 million units, according to Automotive News. While the strategy will keep Subaru's niche status, the brand's lineup certainly won't stagnate. After abundant rumors, a US-only, seven-seat crossover will eventually be assembled in Indiana, and Impreza production will reportedly move there in 2016. In addition, the company will launch a plug-in hybrid around 2018, but it'll only be sold where necessary to meet zero-emissions requirements. While the Japanese brand is widely known for crossovers and wagons, Subaru isn't forgetting its performance fans, either. Fuji Heavy Industries President Yasuyuki Yoshinaga confirmed yet again that a second-gen BRZ is under development. "We have already agreed with Toyota we will do a full model change. We have not decided when it will be introduced," he said to Automotive News. Subaru has been considering whether to grow for years, but the planning eventually favored maximizing the current factories. For example, Subaru decided not to build a plant in China but has chosen to boost capacity at the line in Lafayette, IN. Yoshinaga sees the strategy as a way to maintain the brand's soul. "Many companies try to be bigger or sell more vehicles. If Subaru does the same thing, we will lose our characteristics," he said to Automotive News. Related Video: