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Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

2015 Subaru Outback

"We like producing cars that are different." That's the company line trumpeted by several Subaru executives during the launch of the 2015 Outback - one of Fuji Heavy's most successful vehicles to date. Managing Editor Jeremy Korzeniewski accurately noted that while Subaru has never really found salvation with its mainstream sedans, it's the higher-riding, butcher offerings like the Outback and the Impreza-based XV Crosstrek that have been sales stars for the Japanese company. In 2013, for example, Subaru sold nearly three Outbacks for every Legacy it moved. And in 2014, the XV is on pace to outsell the Impreza upon which its based.
But Subarus have always been different, catering to unique customers that desire something a bit more special than your run-of-the-mill sedan or crossover. It's clearly worked, with Subaru having posted 30 months of year-over-year sales increases as of this writing. And even as the automaker's portfolio goes more mainstream, smoothing out its serially awkward styling and gunning for a larger market share here in the United States, that intrinsic Subaru differentiation is still baked in to each and every product.
It's that new Outback we're here to talk about today, a vehicle that's been comprehensively redesigned for the 2015 model year while not shaking up the formula that's made it successful since its inception in the mid-1990s, back when it (arguably) launched what we now know as the crossover utility vehicle segment. It's still plenty different - and plenty good, too.

Subaru's STI motorsport arm celebrates 30 years of going fast

The letters W, R and X are often featured on the trunklid of a fast, blue Subaru, but the other important letters for a Subaru are STI – standing for Subaru Tecnica International. The STI motorsport brand brings to mind '90s World Rally Championship victories and Impreza legends such as the wide-bodied 1998 22B, but the division is actually a bit older: STI is celebrating its 30 th anniversary this week. Founded on April 2, 1988, Subaru's STI started out with tuned Legacy sedans. Its first car was a turbocharged Legacy, the RS RA from 1989, available only in a limited 100-unit run of Ceramic White cars, not the 555 Sonic Blue Mica or World Rally Blue that later became almost synonymous with hot Subarus. The RS RA produced 220 horsepower, which was very good for 1989. In January of the same year, three STI-modified Legacy Turbos were used to first break the 50,000 km, then the 100,000 km FIA World Speed Endurance records, with the cars run for 20 consecutive days at Arizona Test Center. The average speed was 138.78 mph, for 447 hours, 44 minutes and 9.887 seconds. That's quite a bit of driving, even in two-hour shifts. The first STI-branded Subaru vehicle was the Japanese-market Legacy STI in 1992, and the Impreza WRX STI followed it two years later. For some time, STI vehicles were the stuff of Gran Turismo gaming for most Subaru enthusiasts, until STI arrived in the United States in 2004. The first U.S.-bound model was the 300-horsepower WRX STI, a Peter Stevens-designed "Blob Eye" facelift of the second-generation Impreza. So far, STI's respectable tally stands at three WRC championships, 47 WRC wins, four Nurburgring endurance wins and a Nordschleife production sedan lap record set last year. Regarding STI's 30th anniversary year's production cars, there will be a limited-edition WRX STI Type RA and a STI-tuned BRZ tS for 2018. View 51 Photos Related Video: