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Subaru CEO expects record U.S. sales in 2020 despite market slowdown

TOKYO  - Subaru expects its U.S. vehicle sales to rise to a record high in 2020, as demand for its crossover models helps it buck the trend of slowing car sales in the Japanese automaker's biggest market. The company has been growing rapidly in the United States, the world's No. 2 auto market, roughly doubling the number of vehicles sold over the past six years, thanks in part to a ramp-up in local production capacity and a marketing strategy focused mainly on affluent and liberal-minded consumers. Japan's smallest automaker said that ongoing U.S. demand for its Forester and Outback models would likely boost overall sales in the country to 720,000 to 730,000 units next year, up by as much as 4.3% from the around 700,000 vehicles it expects to sell by the end of this year. "We expect the U.S. market to slow only slightly next year, so we're planning to see more growth in our sales. We think we can achieve this," CEO Tomomi Nakamura told reporters in Tokyo. He added that he saw room for the automaker to expand its share of the SUV market, which stands at around 7% at the moment, given that Subaru's SUV models outsell its Legacy and Impreza sedan models. "If competition in the U.S. SUV market continues, that segment will keep growing even as the overall market slows," he said. U.S. sales account for around 65% of Subaru's total global sales of around 1 million units. By the end of November, sales of the Forester this year had climbed 6.4% from a year ago, while sales of the Outback, its best-selling model in the country, were up 0.9%. However, the rapid growth in the country has coincided with a jump in global quality-related issues which has sapped profitability in the past year or so. (Reporting by Maki Shiraki; writing by Naomi Tajitsu; Editing by Kirsten Donovan) Earnings/Financials Subaru Crossover SUV

Subaru reveals coupe-like 2015 Legacy Concept ahead of LA show

Subaru has pulled the covers off its 2015 Legacy Concept before the car's debut at the LA Auto Show next week. The sedan trades in its relatively staid styling for a more aggressive, coupe-like design that almost makes us forget about the rear doors from some angles. Overall, the Legacy looks beefier than your average Subaru, similar to the Ford Taurus.
The concept's character line stretches all the way back to a small trunk, which helps the car achieve its coupe-like appearance. But the front end makes the biggest impression, with "hawk-eye" headlamps and a gaping hexagonal grille with three horizontal slats. The taillights have a shape similar to the headlamps to "enhance the solidity of the overall design," Subaru says.
Custom paint called Ocean Silver Metallic adorns the concept, which sports 21-inch wheels under bulging wheel arches that Subaru says hints at the standard all-wheel-drive system (the BRZ is the only two-wheel-drive Subie).

Subaru plans to electrify entire range by the middle of the 2030s

Nipping infinite rumors in the bud, Subaru confirmed the Outback, the Forester, the BRZ, the WRX STI, and every other car it makes will go utilize some form of electrified powertain or disappear by the middle of the 2030s. The Japanese automaker announced it plans to kick exclusively gasoline-powered cars out of its global portfolio in about 15 years' time. The announcement comes in the wake of ever-stricter emissions regulations around the globe, notably in China and in the European Union. The firm isn't going to turn the tap off overnight, though. Toyota owns an 8.7% stake in Subaru, and the two partners are jointly developing a pair of electric cars due out during the 2020s. Others will inevitably follow. By 2030, hybrid and electric models will represent at least 40% of Subaru's annual global output. In the meantime, Subaru is funneling an immense amount of money into adapting Toyota's hybrid technology to its vehicles. The gasoline-electric variant of the Crosstrek introduced in 2018 a product of this collaboration. Executives outlined plans to release a "strong hybrid" again built with Toyota parts, though they stopped short of providing more details. They also stressed their goal isn't to achieve mere badge-engineering. "Although we're using Toyota technology, we want to make hybrids that are distinctly Subaru. It's not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive," affirmed Tetsuo Onuki, Subaru's chief technology officer, during a briefing Reuters attended. His comments suggest all-wheel drive will continue to define the members of Subaru's range in the electric-only era. The configuration has been one of the brand's strongest selling points for decades, and it helped it grow from a niche brand peddling obscure cars to a major mainstream automaker in the United States, so giving it up would be marketing suicide. The horizontally-opposed engine is Subaru's second signature, it's what the C-shaped daytime running lights seen on its cars are inspired by, but Onuki confirmed it will no longer be the only way Subarus are motivated.