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Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Subaru teasing new WRX S4 model ahead of Japanese debut

The Subaru WRX range is growing just a little bit larger, at least in Japan, with the automaker's teasing announcement of a new version called the S4. Unfortunately, the company is keeping details about its latest all-wheel drive sport sedan a closely guarded secret for the moment.
From what we can glean, it appears that the S4 might be a more luxurious take on the WRX. According to the release, the name stands for the four qualities that Subaru wants the sedan to have: "'Sports performance', 'Safety performance', 'Smart driving' and 'Sophisticated feel.'" As part of this focus, the car comes with the company's EyeSight camera system. Thankfully, we don't have too long to wait to find out what all of the buzz words actually mean because Subaru is unveiling the S4 on August 25 in Japan.
The automaker also launched a teaser website for the S4 that you can cheek out, here, but at the moment it doesn't provide any more details about the new sport sedan. The site just has countdown until the August reveal. There's also no indication yet whether this potentially more premium WRX could make it US shores. Scroll down to read the Subaru's rather concise teaser for the upcoming S4.

2016 Subaru WRX and STI get new safety, tech equipment

The Subaru WRX and STI were just thoroughly revamped, but the Japanese brand has decided to tweak the offerings slightly for the 2016 model year. The changes include some upgraded safety systems, and as a possible blasphemy to fans, a smaller wing is being offered on the STI. The latest versions should hit dealers in the summer, but prices grow slightly. A base WRX is $300 more than last year at at $26,595 (plus $795 destination on all of them), and the cheapest STI is $34,695, a $200 increase. The WRX is undoubtedly fun to drive already, but the Premium and Limited trims now ride on standard 18-inch wheels with summer performance tires. For added in-car entertainment, Subaru is giving all models, including the STI, its 6.2-inch Starlink infotainment system that includes a rearview camera. Vehicles with navigation get a seven-inch version. Driving a WRX might be just a little safer too because Subaru is offering its EyeSight system with adaptive cruise control, pre-collision braking, lane departure warning, and lane keeping assist as an option on the Limited with the CVT. It's packaged with things like the nav system, upgraded radio, keyless start, and steering-responsive foglights for $4,095. The same trim with the six-speed manual gets a similar bundle but replaces some of the safety tech with just blind spot detection and rear cross traffic alert for $3,100. In perhaps the most contentious change, the STI Limited trim is now available with a tiny, trunk lip spoiler as a no-cost option. Seeing the aggressive sedan without the big wing certainly looks odd in photos, and it's still available for buyers who want it. Related Video: April 23, 2015 SUBARU INTRODUCES 2016 WRX® AND WRX STI® MODELS, OFFERING EYESIGHT® DRIVER ASSIST TECHNOLOGY AND SUBARU STARLINK™ INFOTAINMENT EyeSight® Driver Assist Technology, now with Lane Keep Assist, available for WRX with Sport Lineartronic™ transmission Blind Spot Detection, Lane Change Assist and Rear Cross Traffic Alert available for some models Subaru STARLINK™ Multimedia Touch Screen Infotainment in all trim levels Standard 18-inch wheels and summer performance tires on WRX Premium and Limited WRX STI Limited now available with low-profile rear trunk spoiler WRX models begin at $26,595 and WRX STI at $34,695 Cherry Hill, N.J. - Subaru of America, Inc.