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Subaru facing class-action suit over excess oil use

A recently filed lawsuit in federal court against Subaru of America and its parent Fuji Heavy Industries claims that several recent models burn an excessive amount of oil. The case, which is seeking class-action status, covers examples of the 2011-2014 Forester, 2013 Legacy and 2013 Outback with the 2.5-liter four-cylinder engine and the 2012-2013 Impreza and 2013 XV Crosstrek with the 2.0-liter four-cylinder.
The suit alleges that Subaru knew about the excessive oil consumption but didn't fix the problem, according to USA Today. It contends that owners have to spend an unreasonable amount of money to keep these models topped up with Texas tea, and that the people represented wouldn't have bought the vehicle if they had known that this could happen.
As proof of Subaru's knowledge of excessive oil use, the lawsuit cites four technical service bulletins from the company telling dealers about the issue, although, that would seem to partially invalidate the claim that the automaker hasn't attempted to fix things. The case was filed on behalf of two men, one with a 2014 Forester and the other with a 2013 Outback. "Following an extensive investigation, we now look forward to litigating the case," said Matthew Schelkopf, an attorney for the plaintiffs, to USA Today.

Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.