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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru plans commemorative 50th-anniversary editions of each vehicle in 2018

Subaru will release limited-edition commemorative models of each of its vehicles next year as a way to mark its 50th anniversary in the U.S. on Feb. 15, the company said. Each edition will get a new, common color based on a high-level trim and special badging, with more details to come at the Chicago Auto Show in February. The company famous for its all-wheel-drive vehicles, boxer engines and being popular among the granola set teased plans for its anniversary celebration year back in February, saying it would also make a special donation of "50 cars for 50 years" to benefit an as-yet unnamed national charity. Subaru of America was founded on Feb. 15, 1968 in a small rental unit in Balboa Park, Calif. by American businessmen Malcolm Bricklin and Harvey Lamm as a way to sell Subaru dealer franchises. Soon after, the company relocated to Bala Cynwyd, Pa., and it has remained in the Delaware River valley ever since. It was acquired by Fuji Heavy Industries in 1990. The parent company, now known as Subaru Corp., launched in 1953 and under the core Subaru-named auto business in 1958. Its first vehicle on the U.S. market arrived in 1968 as the 360, a clear competitor to the Volkswagen Beetle that was $300 cheaper and 1,000 pounds lighter. Its sales suffered after Consumer Reports rated it as "unacceptable." Its FF-1 arrived in the U.S. in 1970 and represented the first Japanese car to feature front-wheel-drive and to have a horizontally opposed boxer engine. The company's first all-wheel-drive station wagon came to the U.S. in 1975. Subaru plans to reveal its new three-row Ascent crossover next week at the L.A. Auto Show. Last month it unveiled special JDM model versions of the BRZ and WRX STI at the Tokyo Motor Show. In October the company announced it would cease production of industrial products after 60 years in order to focus on making automobiles. Subaru of America is developing a new headquarters complex in Camden, N.J., which it expects to open early next year.Related Video: Featured Gallery Subaru 50 years of cars View 22 Photos Image Credit: Subaru Subaru Hatchback SUV Wagon Sedan station wagon subaru ascent

2018 Subaru Crosstrek still gets a manual transmission in the US

When Subaru revealed the next generation Crosstrek, known as the XV in Europe, at the Geneva show, the company only announced the inclusion of a CVT. Fortunately, American Crosstrek buyers will still have the option to operate a clutch and shifter for themselves. It even comes with an extra gear compared with the previous generation, for a total of six cogs. The 6-speed manual will be standard equipment on base and Premium Crosstrek 2.0i models. Subaru's offering of a manual will also allow drivers to make the most of the 152 horsepower the direct-injected 2.0-liter engine makes. However, if you do still desire an automatic option, the European CVT is available as an option on base and Premium trim. It's also standard on the Limited model. The CVT can be manually shifted, too, with seven set ratios to choose from. Only the CVT is available with Subaru's "X-Mode," which incorporates hill-descent control. Regardless of configuration, every Crosstrek comes with standard alloy wheels and a touchscreen infotainment system with Apple CarPlay and Android Auto. Moving up to Premium adds a leather-wrapped steering wheel and shifter, along with an option for a sunroof. The decked-out Limited model comes with LED headlights that illuminate corners, power leather seats, keyless entry and start, and a larger 8-inch infotainment screen. Subaru also offers various driver assists on different trims including the EyeSight system with adaptive cruise control, automatic emergency braking, and lane departure warning. Pricing for the Crosstrek hasn't been announced, but the model will arrive at dealers this summer and will be on display at the New York auto show. Related Video: