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Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video:

2017 Subaru Impreza starts at $19,215 and comes with a five-speed manual

Subaru released pricing for the all-new 2017 Impreza sedan and hatchback, which were unveiled at this year's New York Auto Show. With the $820 destination and delivery fee, the 2.0i Impreza sedan with a five-speed manual starts at $19,215 (the CVT is an extra $1,000 on both body styles) while the hatchback costs $19,715 – $500 extra regardless of trim. Both the four- and five-door Imprezas represent a price increase of about $100 over the previous model. The range-topping Limited trims, though, are an additional $1,500 from the previous year. The Impreza sedan and hatchback are available in four different trims including 2.0i, 2.0i Premium, 2.0i Sport, and 2.0i Limited. The 2017 Impreza rides on Subaru's new Global Platform, a modular platform that will underpin all of the automaker's future vehicles. Besides the new platform, the new Impreza gets a host of standard features, which include: a 6.5-inch touchscreen, Apple CarPlay, Android Auto, power windows, power door locks, and a tilt and telescoping steering column. Subaru's faithful Symmetrical All-Wheel-Drive system returns, as does the 2.0-liter Boxer engine. The motor, though, produces 152 horsepower, up from 148 horsepower, thanks to direct injection and other unnamed enhancements. With the release of the Impreza's pricing, Subaru also confirmed a five-speed manual transmission will be offered on the base 2.0i models, as well as the 2.0i Sport trims. The 2.0i Premium and top-of-the-line 2.0i Limited models only come with a CVT. The 2.0i Sport trim, which sounds like the most enthusiast-oriented option, adds sportier suspension tuning, Active Torque Vectoring, and 18-inch wheels. The 2.0i Limited trims, while carrying a substantial increase over last year's model, are much more opulent with LED headlights, a leather-trimmed interior with contrast stitching, automatic climate control, and an optional Harman/Kardon audio system. The 2.0i Sedan with the CVT is the most fuel-efficient model with an EPA-estimated 28 miles per gallon in the city and 38 mpg on the highway. Those figures are a one-mile per gallon increase over the previous 2.0i model. Imprezas with a CVT will be available later this year, while vehicles with the five-speed manual transmission will go on sale early next year. Related Video: Featured Gallery 2017 Subaru Impreza Pricing Subaru Car Buying Hatchback Sedan pricing

Subaru Viziv Performance Concept | Next WRX ... with driver assist?

VIZIV is a portmanteau, an invented moniker that Subaru has affixed to a series of concept cars it has shown over the past few years. The name is intended to combine the notions of vision and innovation inherent in these fantastical vehicles, which, like all concepts, presage a future that never comes. How else to describe a five-passenger, scissor-doored, diesel, hybrid, electric, all-wheel-drive, shooting brake? These reveries and chimeras have, in successive iterations, become a bit more ... realistic, or at least closer to the realm of possible. Witness the Viziv-7 shown last year at the L.A. Auto Show, quite clearly a near-production-ready preview of the brand's forthcoming three-row, seven-passenger crossover — and a long-expected replacement for the ghastly, Hercule Poirot-faced Tribeca from some years back. So what are we to make of the latest Viziv, the Viziv Performance Concept, just unveiled at the Tokyo Motor Show? A muscular, flare-fendered, four-door sport sedan, the VPC is, in Subaru's own words, intended to "deliver enjoyment and peace of mind" to its customers while evoking a design philosophy of "DYNAMIC x SOLID." [Subaru insists that it is not yelling, merely being emphatic.] The vehicle is also meant to integrate the latest in driver-assistance technology, built around Subaru's EyeSight distance cruise control and collision prevention system. It is surprisingly attractive, for a Subaru, which is to say, more than simply functional and unpretentious and rugged with a smattering of premium materials. It looks kind of French. "We utilize traditional Subaru shapes like the flared fenders and the hood scoop," says Mamoru Ishii, general manager of the design department's product planning division. "But we wanted to enhance the three-dimensional sculptural forms, to express more of the shadows." So it looks like a Subaru. But it also looks kind of ... fast. So is this thing the new WRX? Size and stature wise, that supposition would make sense. Especially since that model is now a wholly separate vehicle line spun off of the Impreza platform some years back and that the next generation is expected to reappear, in novel form and with its own identity, for the 2020 model year, making a conceptual appearance now timeline-proper. "It's a design study for a sport sedan, and WRX is one of them," says Ishii. "It's not so far from the next generation." Not so far away, but not so close.