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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

2020 Subaru Legacy First Drive | Deserving of more attention

OJAI, Calif. — No brand has benefited more from the crossover boom than Subaru. SubaruÂ’s spectacular rise – from fewer than 100,000 sales in 1995, to a record pace of roughly 700,000 this year – was fueled largely by all-wheel-drive crossovers like the Outback and Forester, as the American market basically fell into SubaruÂ’s lap. But unlike some competitors, Subaru is keeping full faith in sedans, as evidenced by the all-new 2020 Legacy. Its impressive redesign underlines the advantages of the humble family sedan, from a more-affordable price to superior fuel economy. In true Subaru fashion, or perhaps anti-fashion, the LegacyÂ’s self-effacing styling  that's hard to distinguish from its predecessor wonÂ’t blow anyone away. But look past the workaday sheetmetal, and youÂ’ll find a decisively improved sedan. ItÂ’s roomier than any class rival save the Accord, notably quiet and lavishly appointed, too. Consider the standard Eyesight suite of accident avoidance tech and a driver-monitoring system thatÂ’s still AWOL on most luxury cars, including Teslas. And the 2020 Legacy is a solid value, at $23,645 to start. That undercuts the most-affordable Accord by nearly $1,000, and the Camry by $1,120 – and thatÂ’s despite the LegacyÂ’s standard, full-time all-wheel drive, which has few peers in this segment. The 2020 Nissan Altima S AWD starts well north of the base Legacy, at $26,345, and although itÂ’s slightly more powerful than the Subaru, it's not enough to justify the premium. So if you buy a Legacy, itÂ’s like getting AWD for free, if youÂ’d care to look at it that way. (Subaru certainly would). 2020 Subaru Legacy View 21 Photos The LegacyÂ’s exterior may have people stifling yawns, but the interior will have them catching their breath. SubaruÂ’s new 11.6-inch, tablet-style multimedia touchscreen is a revelation for a brand thatÂ’s been notorious for antiquated infotainment.

2018 Subaru Impreza price increase just $100

Subaru announced pricing on the 2018 Impreza sedan and five-door. The model was all-new for 2017, riding on a new platform with new sheetmetal and interior. Since there weren't any changes for 2018, prices only jumped by $100 over the 2017 model. As with nearly all Subarus, the 2018 Impreza comes with standard all-wheel drive and a flat-four engine. 2018 models will hit dealerships sometime this fall. The Impreza-based 2018 Subaru Crosstrek starts at just a few thousand more. The Impreza will be offered in 2.0i base, Premium, Sport, and Limited trim levels. All models come with a 2.0-liter naturally aspirated flat-four making 152 horsepower and 145 lb-ft of torque. Power is sent through either a five-speed manual or a CVT. In an attempt to alleviate some complaints about CVTs, Subaru says pre-selected gear ratios will mimic a seven-speed automatic. The 2.0i base starts at $19,355 for the sedan and $19,855 for the hatchback. Standard equipment includes a 6.5-inch touchscreen with both Apple CarPlay and Android Auto, power windows, power locks, power door mirrors, a tilting and telescoping steering wheel, and carpeted floor mats. The CVT option is $1,000. The 2018 Impreza Premium starts at $22,155 for the sedan and $22,255 for the five-door and only comes equipped with a CVT. It builds on the 2.0i base model, adding automatic headlights, 16-inch alloy wheels, and the all-weather package with heated front seats, windshield, and exterior mirrors. Impreza Premium five-door models come with permanent roof rails. A moonroof and some driver assistance features like blind-spot monitoring and cross-traffic alert are available on the Premium. The Impreza Sport starts at $22,955 with a manual and $23,755 with a CVT, with the five-door starting at $23,455 and $24,255 respectively. Like the Premium, the Sport builds on the model below it. As the name implies, the Sport is intended to have a fun-to-drive demeanor. It gets stiffer suspension, active torque vectoring, 18-inch wheels, and an STI shifter on the five-speed model. It gets LED daytime running lights, a black grille, body-color rocker panels, and turn signal side mirrors. The sedan gets a rear spoiler while the five-door gets unique black trim. Inside, the Impreza Sport comes with black upholstery with red stitching. That same red color accents the steering wheel, shifter, instrument panel, and door trim. The trim also gets different gauges than the other models.