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Honda, Subaru airlifting parts to bypass port labor diputes

It should be abundantly obvious that a vital element in building cars is actually having the components on hand to assemble them. A labor dispute on the West Coast between the International Longshore and Warehouse Union and management is not making that quite so easy for some Japanese automakers. Work slowdowns at the ports have pushed Honda and Subaru parent Fuji Heavy Industries into flying some parts into the country. The two automakers began shipping by airplane late last month to avoid production delays, according to Bloomberg, but it has been an expensive solution. Subaru's chief financial officer said the decision cost around $60 million more per month than sending components by cargo ship. They aren't the only companies dealing with the problem, either. Toyota reportedly stopped overtime assembly at some of its factories here because of the delays in getting parts, according to Bloomberg. The dockworkers have been negotiating on a new contract since May 2014, and the current offer on the table to them has offered a 3 percent raise, according to Bloomberg. Although, the union is reportedly considering another slowdown at 29 ports along the West Coast in the coming days. News Source: BloombergImage Credit: Nick Ut / AP Photo Auto News UAW/Unions Honda Subaru Toyota shipping port labor dispute

Subaru STI version of Viziv Performance Concept will debut at Tokyo Show

When Subaru revealed the Viziv Performance Concept at the Tokyo Motor Show, there were many rumblings that it previewed the next Subaru WRX. That possibility seems much more likely now that we've had a glimpse at Subaru's concept for the Tokyo Auto Salon, the Viziv Performance STI Concept, which could be a preview of the next WRX STI. Though we only have a couple teaser images to work with, we can clearly see that it's a flashier machine all-around. In the grille is the trademark pink STI badge, and it's matched by pink accent lines in the grille, the front lip spoiler, new air inlet, side skirts, and on the rear wing. And in true STI fashion, the rear wing is enormous. It also looks like the fender flares may be slightly wider than the standard Viziv concept. Other than what we can see, we don't know much else about this concept. Since it's a Subaru, it's sure to have a flat-4 engine and all-wheel drive. We can also make out the roof sensors from the last Viziv, indicating that this, too, will have fancy driver assistance systems. And if the development of the Subaru Ascent from the Viziv-7 is anything to go by, this concept will probably lead to a production model. As we've said before, though, we'd caution Subaru fans against high hopes, since Subaru has already shown in the past that its concepts don't always translate to production. Related Video: Image Credit: Subaru Tokyo Auto Salon Subaru Concept Cars Performance Sedan subaru viziv perfromance concept

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt