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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Prodrive builds new Isle of Man Subaru for record attempt

Prodrive have released photos of their new weapon for the Isle of Man TT Course. The three-time British Rally Champion Mark Higgins has set a number of records driving a Subaru on the famed Manx course throughout the years, and this time Subaru Technica International and Higgins are teaming up with Prodrive. Prodrive are famous for building Subaru's rally cars in the past, from 1990 to 2008, so the joining of forces gives the Isle of Man TT car an extra helping of motorsport magic. These days, Prodrive is also known for rally-prepared Minis and for building Aston Martin racing cars. They've had their share in giving UK-specification customer cars more power as well, along with creating a one-off, Subaru-based P2 sportscar to showcase their engineering skills and close ties with the Japanese manufacturer. This year's motorcycle event takes place on the treacherous 37-mile circuit in the end of May and early June. Past years' record drives have been especially memorable, and Higgins has been at it since 2011, first dipping under 20 minutes with a 19-minute, 56.7-second run five years ago – besting Tony Pond's 1990 laptime by over two minutes. The latest time for Higgins is 19 minutes and 15 seconds, so it will be interesting to see if the new car does it in less than 19 minutes. Related Video: Featured Gallery Subaru Prodrive Isle of Man Motorsports Subaru Racing Vehicles isle of man tt mark higgins road racing

2020 Subaru Outback gets new-and-improved roof rack

The next-generation, 2020 Subaru Outback introduced at the New York Auto Show is quite obviously an evolution of the vehicle it replaces. Actually, we wouldn't be surprised if many folks can't tell the difference between the new and previous ones on the outside. There are many improved elements, however, and one of them is the Outback's unique roof rack system that returns for a third generation. As before, the roof rails swing inward to be their own cross bars. There's therefore no need to mount and remove separate crossbars, or alternatively, keep them on the car where they'll create noise and hurt fuel economy. Considering that so many Subaru owners mount things to the roofs of their cars (bikes, kayaks, gear boxes, skis, tents, etc.), this is one of those things than can really make the Outback stand out from the hordes of compact SUVs out there, including the Forester. The fact that the Outback's roof is lower, and therefore easier to lift thing upon, certainly helps. Again, the swing-in roof rails were there before. For the 2020 Outback, Subaru added sturdy arches at the edge of the roof rail assembly. Besides looking cooler than the rather bulky old set-up, these serve as large, easily accessed tie-down points for especially large items like kayaks. It seems like a simple thing, but it can actually make a difference in the way people actually use their cars.