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Subaru hits 500,000 sales in the US in 2014, a record for the brand

Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car, and the sales year didn't end until January 2. The brand has never done that before in a calendar year, and on top of being an eighteen-percent improvement year-on-year, 2014 is Subaru's seventh year of growth. Every model is up for the year except for the BRZ and the Tribeca. The Outback and Legacy are on fire, practically doubling their sales numbers through the end of November compared to 2013. In addition to making better and better cars, Subaru credits nicer dealerships with better workflows, and improved marketing and advertising. If history is any indication, the final number could be appreciably above 500,000 even with just four days of selling left. Subaru only needed 36,230 sales in December to hit 500,000; it sold 45,273 cars in November, and for the past four years it sold more cars in December than November. Admittedly, November was its third best-selling month of the past five years. Leaders at the automaker are confident about this year as well, saying, "[we] expect 2015 to also be another record year." But our favorite line in the press release announcing the feat: "The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer." Hey Subaru, you calling us fat? SUBARU OF AMERICA REACHES 500,000 SALES MILESTONE IN 2014 - Subaru sales in U.S. top 500,000 for the first time in a calendar year - 500,000th vehicle sold on December 29 - All models contributing to sales increase Cherry Hill, N.J. - Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2. The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body.

2019 Subaru WRX STI S209 First Drive Review | The exotic Subie

It’s not often that you drive a Subaru thatÂ’s rarer than most Ferraris or Lamborghinis. And in its own modest way, the 2019 Subaru STI S209 is as special as such limited-edition offerings from highfalutinÂ’ brands. The S209 is SubaruÂ’s rally-wrapped gift to America, the first S-Line model from the brandÂ’s vaunted STI performance division to be exported to the United States. Only 209 copies are being built, all bound for the U.S. beginning in November, and itÂ’s a dandy: The fastest, sharpest-handling, most sophisticated WRX ever to grace our shores. It's what we get for making the current WRX the best-selling version ever, with sales increasing every year since its 2015 debut. Good job, America. DonÂ’t confuse this car with a typical “STI”-branded Impreza WRX, which are all produced alongside other Subarus in Gunma, Japan. This “STI” refers to the scrappy, stand-alone performance unit called Subaru Tecnica International, now with barely 120 employees, thatÂ’s been responsible for beloved Japanese-market “S-cars” such as the S202 through S208. It owns a combined five manufacturerÂ’s and driverÂ’s titles in the World Rally Championship, and more recently, multiple class wins at the 24 Hours Nurburgring. STIÂ’s small shop in Kiryu, Japan, is building just two or three S209Â’s per day, and their handiwork – right down to hand-polished exhaust tips – is memorialized with a pair of serialized production plaques: one in the cabin and one atop the 341-horsepower, 2.5-liter boxer four engine. Subaru considered using its 2.0-liter turbo, but went with a modified version of the 2.5-liter EJ25 used in the WRX STI Type RA, because the larger-displacement motor meant less turbo lag. There's no typical plastic cover, so the gloriously exposed engine flaunts a redesigned intake with a conical air filter and enlarged ducts. An enlarged turbocharger is designed to STI specs by the respected aftermarket company HKS, which lifts the Type RAÂ’s boost from 16.2 to 18.9 psi. A catback exhaust system further reduces back pressure by 17 percent relative the Type RA, and 50 percent versus a basic STI. The S209's resulting 341 horses and 330 pound-feet of torque compares with 310 hp and 290 pound-feet in the 2019 WRX STI. Subaru had to quash its ambitious plans for forged pistons and connecting rods, due to potential durability concerns that the company now suspects was a non-issue.

Subaru WRX STI vs. Audi S3 in compact AWD dustup

It's not every day that a Subaru and an Audi can be reasonably compared head-to-head; the two brands tend not to compete directly in their respective segments. However, the latest WRX STI and the S3 Sedan offer the perfect chance to find out if the working-class Scooby can beat its upper-crust competitor.
The UK's Auto Express gets behind the wheel of these two all-wheel drive performance sedans, or saloons as the Brits call them. Across the pond, both of them are rated at an identical 296 horsepower, but the Subaru edges out the Four Rings on torque. Like in the US, British buyers have to pay a little more to get the Audi, but it comes with a nicer interior and more brand cachet, if that means anything to you.
The video starts out with a fairly standard road test comparing the two of them back-to-back - all fairly subjective. But then Auto Express takes the trip to the drag strip, and the results there are much more conclusive. There's a definite winner when they cross the line, but you have to scroll down to see which of these turbocharged models with rallying heritage wins out.