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Poor sales prompt Subaru to kill the Crosstrek Hybrid

The Subaru XV Crosstrek is a major hit. It's high off the ground, offers enough seating for five, and has Subaru's iconic all-wheel-drive system, which is exactly what modern consumers want. As we pointed out last year, Subaru posted impressive sales figures thanks to its crossover lineup, which includes the Forester, Outback, and XV Crosstrek. It turns out, though, that Subaru owners aren't interested in the hybrid variant of the crossover, as Subaru plans to axe the XV Crosstrek Hybrid, reports Cars Direct. The discontinuation of the XV Crosstrek Hybrid is due to the crossover's poor sales figures, claims Cars Direct. Subaru introduced its first-ever production hybrid, the XV Crosstrek Hybrid, in 2013 and after just three years the vehicle is being killed. As we pointed out in our review of the vehicle, the hybrid's larger price tag and marginally better fuel economy made it a tough choice over the non-hybrid models. The XV Crosstrek Hybrid starts – sorry, started – at $27,245, while the base 2.0i model has - had - a price tag of $22,445. That's $4,800 more for a vehicle that gets seven mpg better in the city and only three mpg more on the highway at 30 mpg city and 34 mpg highway. We reached out to Subaru for a comment, but haven't heard back yet. We'll update the story when we hear back from the automaker. Related Video: Featured Gallery 2014 Subaru XV Crosstrek Hybrid: First Drive View 53 Photos News Source: Cars DirectImage Credit: Copyright 2016 Jonathon Ramsey Green Plants/Manufacturing Subaru Crossover Hatchback subaru xv crosstrek subaru hybrid discontinued subaru xv crosstrek hybrid

Subaru Global Platform shows us the bones of future models

Subaru will follow a current industry trend by introducing a modular chassis later this year, and the so-called Subaru Global Platform will underpin all of the Japanese automaker's future models. We'll see it first on the new Impreza, which will go on sale in the second half of 2016. Subaru claims its new platform offers 70-100 percent greater rigidity compared to the company's current models, and the stiffer chassis means less vibration travels through the vehicle to the steering wheel and seats, which results in an easier time for the driver. A 40-percent increase in impact energy absorption should also mean improved safety. Customers might experience a more exciting drive from the future Subarus, too. The company claims the new platform lowers the center gravity by 0.2 inches, which should sharpen handling. The engineers now mount the rear stabilizer directly to the body, which is said to reduce body roll by 50 percent over current models. It also supports hybrid, plug-in, and EV drivetrains to adapt to the future. After the Impreza lets us experience the Subaru Global Platform later this year, the company already has other models with it under development. For example, the XV Concept from Geneva hints at a sharper look for the next-gen compact crossover. The new WRX reportedly joins the range in 2017 and possibly gets an extra boost from hybrid power. A seven-passenger CUV also joins the US lineup in 2018. So much new product on the way could let Subaru keep up its brisk sales pace for years to come. Related Video: FHI Unveils the "Subaru Global Platform" - Subaru's next-generation platform to achieve significant enhancement in overall vehicle performance - Automobiles Data March 7, 2016 Tokyo, March 7, 2016 - Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, has unveiled an overview of the Subaru Global Platform, which is currently under development as the architecture to be used for all the Company's next-generation vehicles. The Subaru Global Platform is part of the six initiatives to enhance the Subaru brand described in the Company's mid-term management vision, "Prominence 2020," announced in 2014. Together with the horizontally-opposed engines, Symmetrical All-Wheel Drive (AWD), and EyeSight that represent Subaru's core technologies, the new platform will constitute the basic foundation of the next generation of Subaru vehicles.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.