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Upcoming Subaru WRX STI rumored to get hybrid drivetrain

Subaru might electrify the next-gen WRX STI. According to a rumor from Motoring in Australia citing an unnamed Subie insider, the brand's engineers reportedly have two hybrid systems under development for the future model. The move would allow the STI to boost power output and improve fuel economy and lower emissions to keep up with US regulations. According to Motoring's speculation, the next STI might use an electric motor at the back to power the rear axle and an upgraded version of the FA20 turbocharged 2.0-liter at the front. A new dual-clutch six-speed gearbox would help the power get to the road, and the total system could allegedly offer around 322 horsepower versus 305 hp from the current US model. This rumor also claims the next-gen STI would continue as a sedan when it arrives in 2017. Like previous iterations, the four-door will share underpinnings with the Impreza, which will mean a move to Subaru's new modular platform. The standard hybrid might only be the beginning of electrification for the future STI. Motoring's source also claims the company has a plug-in hybrid variant under development, but it might not debut until the 2018 Tokyo Motor Show. A hybrid STI could be exciting, but until there are solid facts, this rumor joins a long history of powertrain speculation about the high-performance Subaru. In 2008 and 2010, reports emerged about a diesel version, but it never appeared. We once even heard that the current-gen WRX might boast an electric turbo.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

2019 Subaru Forester Long-Term Update | I can see clearly now!

One of the biggest complaints among drivers is that visibility is getting worse in cars. In the neverending pursuit of better crash test ratings and rakish aggressive styling, pillars are getting thicker, and the view out is getting ever more tank like. Some of the worst offenders include the Chevy Camaro and Toyota C-HR. But one car has miraculously bucked the trend: our long-term Subaru Forester. I took it out for a night recently after a lengthy hiatus, and I was stunned by what I could see: everything! The Forester has shockingly thin pillars all the way around, even at the back. The tall roof facilitates equally tall windows. Add in extra low window sills and a high seating position, and the feeling is like being a fish in an aquarium. It makes merging lanes and parking a breeze. Not only that, but the cabin feels so airy and bright, especially with the Forester's extra-huge sunroof. It's a breath of fresh air, you know, if your eyes could breathe. Most of the rest of the segment has adopted the aforementioned thick pillars and low roofs that counter this freeing, open feeling. Look no further than the best-selling crossover in the compact class, the Toyota RAV4, which has prioritized an aggressive exterior design at the expense of having a comparatively claustrophobic cabin. The Forester's amazing visibility doesn't come at the cost of safety, either. It's an IIHS Top Safety Pick+ for getting the best-possible ratings for crash protection and prevention, as well as "Good" or "Acceptable" headlight ratings. NHTSA gives it a top five-star rating overall, and it has a low risk of rollover. One other minor side note to all this: The Forester is a great vehicle for senior drivers. The visibility, and of course the good safety ratings are a big part of that, but there are other factors. I realized the Forester is really easy to get in and out of, almost like a minivan. The doors open wide, the floor is low, and the seats are at a comfortable hip height, so you simply step in rather than climbing up or lowering down into it. It's a small crossover that's easy to maneuver. The large cargo space would be handy if needing to bring walkers or wheelchairs around. And the standard all-wheel drive would be a nice extra layer of security in bad conditions. It's maybe not an exciting way to market the Forester, but it's true.